Social Commerce Adoption: A Consumer’s Perspective to an Emergent Frontier
<p dir="ltr">The mass diffusion of social media has enabled new commercial models in retailing. It heralded the emergence of social commerce, with consumers and retailers interacting and transacting through a multitude of social media. While the organizational benefits of such intera...
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| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , |
| منشور في: |
2023
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| الموضوعات: | |
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إضافة وسم
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| _version_ | 1864513522541527040 |
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| author | Savanid Vatanasakdakul (20185785) |
| author2 | Chadi Aoun (23275540) Faiq Defiandry (23275543) |
| author2_role | author author |
| author_facet | Savanid Vatanasakdakul (20185785) Chadi Aoun (23275540) Faiq Defiandry (23275543) |
| author_role | author |
| dc.creator.none.fl_str_mv | Savanid Vatanasakdakul (20185785) Chadi Aoun (23275540) Faiq Defiandry (23275543) |
| dc.date.none.fl_str_mv | 2023-01-11T09:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1155/2023/3239491 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Social_Commerce_Adoption_A_Consumer_s_Perspective_to_an_Emergent_Frontier/31444294 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Commercial services Marketing Social commerce Consumer behavior Social media marketing UTAUT2 model Technology adoption |
| dc.title.none.fl_str_mv | Social Commerce Adoption: A Consumer’s Perspective to an Emergent Frontier |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p dir="ltr">The mass diffusion of social media has enabled new commercial models in retailing. It heralded the emergence of social commerce, with consumers and retailers interacting and transacting through a multitude of social media. While the organizational benefits of such interactions have attracted much attention, little is known about the consumers’ motives. In addressing this limitation, a theoretical model was developed, extending the UTAUT2 framework. The model was then operationalized, and quantitative data collected from 108 Indonesian consumers engaged in social commerce and analyzed using the partial least squares method. The findings point to new dynamics influencing consumer behavior, driven by lifestyle, price value, facilitating conditions, and pragmatisms. Interestingly, social influence was significant yet negative indicating that consumers may be developing a distinct online persona, which is more independent and assertive to normative pressures. The results hold important theoretical and practical implications for the rapidly emerging field of social commerce.</p><h2 dir="ltr">Other Information</h2><p dir="ltr">Published in: Human Behavior and Emerging Technologies<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1155/2023/3239491" target="_blank">https://dx.doi.org/10.1155/2023/3239491</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_1aaf985e40d9417d3b44caf8d29a5fd4 |
| identifier_str_mv | 10.1155/2023/3239491 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/31444294 |
| publishDate | 2023 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Social Commerce Adoption: A Consumer’s Perspective to an Emergent FrontierSavanid Vatanasakdakul (20185785)Chadi Aoun (23275540)Faiq Defiandry (23275543)Commerce, management, tourism and servicesCommercial servicesMarketingSocial commerceConsumer behaviorSocial media marketingUTAUT2 modelTechnology adoption<p dir="ltr">The mass diffusion of social media has enabled new commercial models in retailing. It heralded the emergence of social commerce, with consumers and retailers interacting and transacting through a multitude of social media. While the organizational benefits of such interactions have attracted much attention, little is known about the consumers’ motives. In addressing this limitation, a theoretical model was developed, extending the UTAUT2 framework. The model was then operationalized, and quantitative data collected from 108 Indonesian consumers engaged in social commerce and analyzed using the partial least squares method. The findings point to new dynamics influencing consumer behavior, driven by lifestyle, price value, facilitating conditions, and pragmatisms. Interestingly, social influence was significant yet negative indicating that consumers may be developing a distinct online persona, which is more independent and assertive to normative pressures. The results hold important theoretical and practical implications for the rapidly emerging field of social commerce.</p><h2 dir="ltr">Other Information</h2><p dir="ltr">Published in: Human Behavior and Emerging Technologies<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1155/2023/3239491" target="_blank">https://dx.doi.org/10.1155/2023/3239491</a></p>2023-01-11T09:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1155/2023/3239491https://figshare.com/articles/journal_contribution/Social_Commerce_Adoption_A_Consumer_s_Perspective_to_an_Emergent_Frontier/31444294CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/314442942023-01-11T09:00:00Z |
| spellingShingle | Social Commerce Adoption: A Consumer’s Perspective to an Emergent Frontier Savanid Vatanasakdakul (20185785) Commerce, management, tourism and services Commercial services Marketing Social commerce Consumer behavior Social media marketing UTAUT2 model Technology adoption |
| status_str | publishedVersion |
| title | Social Commerce Adoption: A Consumer’s Perspective to an Emergent Frontier |
| title_full | Social Commerce Adoption: A Consumer’s Perspective to an Emergent Frontier |
| title_fullStr | Social Commerce Adoption: A Consumer’s Perspective to an Emergent Frontier |
| title_full_unstemmed | Social Commerce Adoption: A Consumer’s Perspective to an Emergent Frontier |
| title_short | Social Commerce Adoption: A Consumer’s Perspective to an Emergent Frontier |
| title_sort | Social Commerce Adoption: A Consumer’s Perspective to an Emergent Frontier |
| topic | Commerce, management, tourism and services Commercial services Marketing Social commerce Consumer behavior Social media marketing UTAUT2 model Technology adoption |