Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach

<p>This paper tests the meta-analysis based unified theory of acceptance and use of technology (meta-UTAUT) model to predict the behavioral intentions of organizational users and their use behavior to artificial intelligence (AI) integrated customer relationship management (CRM) systems. Data...

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محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Sheshadri Chatterjee (14151072) (author)
مؤلفون آخرون: Nripendra P. Rana (14047252) (author), Sangeeta Khorana (14151075) (author), Patrick Mikalef (14151078) (author), Anuj Sharma (656382) (author)
منشور في: 2022
الموضوعات:
الوسوم: إضافة وسم
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author Sheshadri Chatterjee (14151072)
author2 Nripendra P. Rana (14047252)
Sangeeta Khorana (14151075)
Patrick Mikalef (14151078)
Anuj Sharma (656382)
author2_role author
author
author
author
author_facet Sheshadri Chatterjee (14151072)
Nripendra P. Rana (14047252)
Sangeeta Khorana (14151075)
Patrick Mikalef (14151078)
Anuj Sharma (656382)
author_role author
dc.creator.none.fl_str_mv Sheshadri Chatterjee (14151072)
Nripendra P. Rana (14047252)
Sangeeta Khorana (14151075)
Patrick Mikalef (14151078)
Anuj Sharma (656382)
dc.date.none.fl_str_mv 2022-11-22T21:13:18Z
dc.identifier.none.fl_str_mv 10.1007/s10796-021-10181-1
dc.relation.none.fl_str_mv https://figshare.com/articles/journal_contribution/Assessing_Organizational_Users_Intentions_and_Behavior_to_AI_Integrated_CRM_Systems_a_Meta-UTAUT_Approach/21597270
dc.rights.none.fl_str_mv CC BY 4.0
info:eu-repo/semantics/openAccess
dc.subject.none.fl_str_mv Distributed computing and systems software
Information systems
Computer Networks and Communications
Information Systems
Theoretical Computer Science
Software
dc.title.none.fl_str_mv Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
dc.type.none.fl_str_mv Text
Journal contribution
info:eu-repo/semantics/publishedVersion
text
contribution to journal
description <p>This paper tests the meta-analysis based unified theory of acceptance and use of technology (meta-UTAUT) model to predict the behavioral intentions of organizational users and their use behavior to artificial intelligence (AI) integrated customer relationship management (CRM) systems. Data was collected from 315 organizational users in India. The hypotheses draw on the theoretical underpinnings which have been statistically validated. Results show that CRM quality and satisfaction significantly influences an organization’s employees attitudes and intentions to use AI integrated CRM systems. The compatibility of CRM systems has, however, a limited impact on employees attitudes. The findings, which are aligned with the extended UTAUT model, provide useful insights into organizations and decision-makers for designing AI integrated CRM systems.</p><h2>Other Information</h2> <p> Published in: Information Systems Frontiers<br> License: <a href="https://creativecommons.org/licenses/by/4.0" target="_blank">https://creativecommons.org/licenses/by/4.0</a><br>See article on publisher's website: <a href="http://dx.doi.org/10.1007/s10796-021-10181-1" target="_blank">http://dx.doi.org/10.1007/s10796-021-10181-1</a></p>
eu_rights_str_mv openAccess
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identifier_str_mv 10.1007/s10796-021-10181-1
network_acronym_str Manara2
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oai_identifier_str oai:figshare.com:article/21597270
publishDate 2022
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rights_invalid_str_mv CC BY 4.0
spelling Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT ApproachSheshadri Chatterjee (14151072)Nripendra P. Rana (14047252)Sangeeta Khorana (14151075)Patrick Mikalef (14151078)Anuj Sharma (656382)Distributed computing and systems softwareInformation systemsComputer Networks and CommunicationsInformation SystemsTheoretical Computer ScienceSoftware<p>This paper tests the meta-analysis based unified theory of acceptance and use of technology (meta-UTAUT) model to predict the behavioral intentions of organizational users and their use behavior to artificial intelligence (AI) integrated customer relationship management (CRM) systems. Data was collected from 315 organizational users in India. The hypotheses draw on the theoretical underpinnings which have been statistically validated. Results show that CRM quality and satisfaction significantly influences an organization’s employees attitudes and intentions to use AI integrated CRM systems. The compatibility of CRM systems has, however, a limited impact on employees attitudes. The findings, which are aligned with the extended UTAUT model, provide useful insights into organizations and decision-makers for designing AI integrated CRM systems.</p><h2>Other Information</h2> <p> Published in: Information Systems Frontiers<br> License: <a href="https://creativecommons.org/licenses/by/4.0" target="_blank">https://creativecommons.org/licenses/by/4.0</a><br>See article on publisher's website: <a href="http://dx.doi.org/10.1007/s10796-021-10181-1" target="_blank">http://dx.doi.org/10.1007/s10796-021-10181-1</a></p>2022-11-22T21:13:18ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1007/s10796-021-10181-1https://figshare.com/articles/journal_contribution/Assessing_Organizational_Users_Intentions_and_Behavior_to_AI_Integrated_CRM_Systems_a_Meta-UTAUT_Approach/21597270CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/215972702022-11-22T21:13:18Z
spellingShingle Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
Sheshadri Chatterjee (14151072)
Distributed computing and systems software
Information systems
Computer Networks and Communications
Information Systems
Theoretical Computer Science
Software
status_str publishedVersion
title Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
title_full Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
title_fullStr Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
title_full_unstemmed Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
title_short Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
title_sort Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
topic Distributed computing and systems software
Information systems
Computer Networks and Communications
Information Systems
Theoretical Computer Science
Software