Assessing Organizational Users’ Intentions and Behavior to AI Integrated CRM Systems: a Meta-UTAUT Approach
<p>This paper tests the meta-analysis based unified theory of acceptance and use of technology (meta-UTAUT) model to predict the behavioral intentions of organizational users and their use behavior to artificial intelligence (AI) integrated customer relationship management (CRM) systems. Data...
محفوظ في:
| المؤلف الرئيسي: | Sheshadri Chatterjee (14151072) (author) |
|---|---|
| مؤلفون آخرون: | Nripendra P. Rana (14047252) (author), Sangeeta Khorana (14151075) (author), Patrick Mikalef (14151078) (author), Anuj Sharma (656382) (author) |
| منشور في: |
2022
|
| الموضوعات: | |
| الوسوم: |
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