Corporate social responsibility and brand loyalty in Organization for Economic Cooperation and Development
<p dir="ltr">The current study looks at how customer brand loyalty in the banking sector is impacted by perceived corporate social responsibility (CSR). The current study investigates the indirect link between CSR and brand loyalty through brand identity and believability. The causal...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , , |
| منشور في: |
2023
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
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