Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?
<p>Building upon the Stereotype Content Model (SCM), the current research provides insights into how virtual influencers (VIs) influence consumer responses. More specifically, it investigates the associations between the VI's anthropomorphism and stereotypical judgments of the VI's w...
محفوظ في:
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| مؤلفون آخرون: | , , |
| منشور في: |
2023
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| الموضوعات: | |
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إضافة وسم
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| _version_ | 1864513528835080192 |
|---|---|
| author | Kamel El Hedhli (17100172) |
| author2 | Haithem Zourrig (17100175) Amr Al Khateeb (17869367) Ibrahim Alnawas (17777137) |
| author2_role | author author author |
| author_facet | Kamel El Hedhli (17100172) Haithem Zourrig (17100175) Amr Al Khateeb (17869367) Ibrahim Alnawas (17777137) |
| author_role | author |
| dc.creator.none.fl_str_mv | Kamel El Hedhli (17100172) Haithem Zourrig (17100175) Amr Al Khateeb (17869367) Ibrahim Alnawas (17777137) |
| dc.date.none.fl_str_mv | 2023-11-01T00:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1016/j.jretconser.2023.103459 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Stereotyping_human-like_virtual_influencers_in_retailing_Does_warmth_prevail_over_competence_/25107605 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Marketing Virtual influencer Anthropomorphism Stereotype content model Warmth Competence |
| dc.title.none.fl_str_mv | Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence? |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p>Building upon the Stereotype Content Model (SCM), the current research provides insights into how virtual influencers (VIs) influence consumer responses. More specifically, it investigates the associations between the VI's anthropomorphism and stereotypical judgments of the VI's warmth and competence as well as the differential and mediating roles of these stereotypes in influencing consumers' willingness to follow the VI's recommendations and purchase intentions. The results support the idea that anthropomorphizing VIs has a direct bearing on stereotyping VIs along the competence and warmth dimensions of the SCM. Consistent with the “Primacy-of-Warmth Effect” hypothesis, the study's findings show that perceived warmth, compared to perceived competence, is positively more associated with consumers' willingness to follow the VI's recommendations. Furthermore, the findings reveal that perceived warmth mediates the association between the VI's anthropomorphism and consumers' willingness to follow the VI's recommendations. However, the findings lend partial support to the mediating role of competence. The willingness to follow the VI's recommendations, in turn, is positively associated with purchase intention. The paper wraps up with some implications for research and practice.</p><h2>Other Information</h2> <p> Published in: Journal of Retailing and Consumer Services<br> License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1016/j.jretconser.2023.103459" target="_blank">https://dx.doi.org/10.1016/j.jretconser.2023.103459</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_28f9fb2a410481aaae83b54beed8fbd1 |
| identifier_str_mv | 10.1016/j.jretconser.2023.103459 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/25107605 |
| publishDate | 2023 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence?Kamel El Hedhli (17100172)Haithem Zourrig (17100175)Amr Al Khateeb (17869367)Ibrahim Alnawas (17777137)Commerce, management, tourism and servicesMarketingVirtual influencerAnthropomorphismStereotype content modelWarmthCompetence<p>Building upon the Stereotype Content Model (SCM), the current research provides insights into how virtual influencers (VIs) influence consumer responses. More specifically, it investigates the associations between the VI's anthropomorphism and stereotypical judgments of the VI's warmth and competence as well as the differential and mediating roles of these stereotypes in influencing consumers' willingness to follow the VI's recommendations and purchase intentions. The results support the idea that anthropomorphizing VIs has a direct bearing on stereotyping VIs along the competence and warmth dimensions of the SCM. Consistent with the “Primacy-of-Warmth Effect” hypothesis, the study's findings show that perceived warmth, compared to perceived competence, is positively more associated with consumers' willingness to follow the VI's recommendations. Furthermore, the findings reveal that perceived warmth mediates the association between the VI's anthropomorphism and consumers' willingness to follow the VI's recommendations. However, the findings lend partial support to the mediating role of competence. The willingness to follow the VI's recommendations, in turn, is positively associated with purchase intention. The paper wraps up with some implications for research and practice.</p><h2>Other Information</h2> <p> Published in: Journal of Retailing and Consumer Services<br> License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1016/j.jretconser.2023.103459" target="_blank">https://dx.doi.org/10.1016/j.jretconser.2023.103459</a></p>2023-11-01T00:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1016/j.jretconser.2023.103459https://figshare.com/articles/journal_contribution/Stereotyping_human-like_virtual_influencers_in_retailing_Does_warmth_prevail_over_competence_/25107605CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/251076052023-11-01T00:00:00Z |
| spellingShingle | Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence? Kamel El Hedhli (17100172) Commerce, management, tourism and services Marketing Virtual influencer Anthropomorphism Stereotype content model Warmth Competence |
| status_str | publishedVersion |
| title | Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence? |
| title_full | Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence? |
| title_fullStr | Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence? |
| title_full_unstemmed | Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence? |
| title_short | Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence? |
| title_sort | Stereotyping human-like virtual influencers in retailing: Does warmth prevail over competence? |
| topic | Commerce, management, tourism and services Marketing Virtual influencer Anthropomorphism Stereotype content model Warmth Competence |