Services marketing practices in diverse cultures: Canada compared to Qatar
<h3>Purpose</h3><p dir="ltr">The service marketing literature has traditionally argued that the marketing practices of service firms that operate in diverse cultures should also differ. This paper aims to investigate this argument by examining the marketing practices of s...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , |
| Published: |
2019
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!