Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior

<p dir="ltr">This study aims to build a framework for the variables affecting interest in sharia e-commerce, such as attitude, subjective norms, perceived behavior control, perceived usefulness, perceived ease of use, and religiosity. Using a convenience sampling method, this analysi...

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محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Afief El Ashfahany (19437031) (author)
مؤلفون آخرون: Fatimah Azzahra (19437034) (author), Yayuli (19437037) (author), Ibrahim Musa Unal (19437040) (author)
منشور في: 2023
الموضوعات:
الوسوم: إضافة وسم
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author Afief El Ashfahany (19437031)
author2 Fatimah Azzahra (19437034)
Yayuli (19437037)
Ibrahim Musa Unal (19437040)
author2_role author
author
author
author_facet Afief El Ashfahany (19437031)
Fatimah Azzahra (19437034)
Yayuli (19437037)
Ibrahim Musa Unal (19437040)
author_role author
dc.creator.none.fl_str_mv Afief El Ashfahany (19437031)
Fatimah Azzahra (19437034)
Yayuli (19437037)
Ibrahim Musa Unal (19437040)
dc.date.none.fl_str_mv 2023-06-01T00:00:00Z
dc.identifier.none.fl_str_mv 10.21511/im.19(2).2023.15
dc.relation.none.fl_str_mv https://figshare.com/articles/journal_contribution/Intention_to_use_sharia_e-commerce_Applying_a_combination_of_the_technology_acceptance_model_and_theory_of_planned_behavior/26771527
dc.rights.none.fl_str_mv CC BY 4.0
info:eu-repo/semantics/openAccess
dc.subject.none.fl_str_mv Commerce, management, tourism and services
Business systems in context
Economics
Applied economics
Philosophy and religious studies
Religious studies
religiosity
sharia e-commerce
technology acceptance model
theory of planned behavior
dc.title.none.fl_str_mv Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior
dc.type.none.fl_str_mv Text
Journal contribution
info:eu-repo/semantics/publishedVersion
text
contribution to journal
description <p dir="ltr">This study aims to build a framework for the variables affecting interest in sharia e-commerce, such as attitude, subjective norms, perceived behavior control, perceived usefulness, perceived ease of use, and religiosity. Using a convenience sampling method, this analysis involved 212 young people, who represent the most significant proportion of e-commerce clients. The survey measurements and hypotheses testing used the partial least square structural equation modeling (PLS-SEM) approach. The results of the study show that attitude (ß = 0.261, p = 0.000), subjective norm (ß = 0.264, p = 0.000), perceived usefulness (ß = 0.241, p = 0.013), and perceived ease of use (ß = 0.185, p = 0.032) have a positive relationship with intention to use sharia e-commerce for youths. In addition, perceived ease of use (ß = 0.759, p = 0.000) also significantly affects perceived usefulness as a moderator to intention. In comparison, perceived behavior control (ß = –0.042, p = 0.505) was an insignificant factor in using sharia e-commerce. This study also shows that religiosity (ß = 0.648, p = 0.000) is essential in a person’s attitude toward intending to use sharia e-commerce. The insignificant relationship between perceived behavior control and intention to use sharia e-commerce is believed to be because both conventional and sharia e-commerce are easily operated. Thus, youth people have not noticed many differences in using sharia e-commerce.</p><h2>Other Information</h2><p dir="ltr">Published in: Innovative Marketing<br>License: <a href="https://creativecommons.org/licenses/by/4.0" target="_blank">https://creativecommons.org/licenses/by/4.0</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.21511/im.19(2).2023.15" target="_blank">https://dx.doi.org/10.21511/im.19(2).2023.15</a></p>
eu_rights_str_mv openAccess
id Manara2_2c5816a1584a47efe84df43ff3980177
identifier_str_mv 10.21511/im.19(2).2023.15
network_acronym_str Manara2
network_name_str Manara2
oai_identifier_str oai:figshare.com:article/26771527
publishDate 2023
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spelling Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behaviorAfief El Ashfahany (19437031)Fatimah Azzahra (19437034)Yayuli (19437037)Ibrahim Musa Unal (19437040)Commerce, management, tourism and servicesBusiness systems in contextEconomicsApplied economicsPhilosophy and religious studiesReligious studiesreligiositysharia e-commercetechnology acceptance modeltheory of planned behavior<p dir="ltr">This study aims to build a framework for the variables affecting interest in sharia e-commerce, such as attitude, subjective norms, perceived behavior control, perceived usefulness, perceived ease of use, and religiosity. Using a convenience sampling method, this analysis involved 212 young people, who represent the most significant proportion of e-commerce clients. The survey measurements and hypotheses testing used the partial least square structural equation modeling (PLS-SEM) approach. The results of the study show that attitude (ß = 0.261, p = 0.000), subjective norm (ß = 0.264, p = 0.000), perceived usefulness (ß = 0.241, p = 0.013), and perceived ease of use (ß = 0.185, p = 0.032) have a positive relationship with intention to use sharia e-commerce for youths. In addition, perceived ease of use (ß = 0.759, p = 0.000) also significantly affects perceived usefulness as a moderator to intention. In comparison, perceived behavior control (ß = –0.042, p = 0.505) was an insignificant factor in using sharia e-commerce. This study also shows that religiosity (ß = 0.648, p = 0.000) is essential in a person’s attitude toward intending to use sharia e-commerce. The insignificant relationship between perceived behavior control and intention to use sharia e-commerce is believed to be because both conventional and sharia e-commerce are easily operated. Thus, youth people have not noticed many differences in using sharia e-commerce.</p><h2>Other Information</h2><p dir="ltr">Published in: Innovative Marketing<br>License: <a href="https://creativecommons.org/licenses/by/4.0" target="_blank">https://creativecommons.org/licenses/by/4.0</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.21511/im.19(2).2023.15" target="_blank">https://dx.doi.org/10.21511/im.19(2).2023.15</a></p>2023-06-01T00:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.21511/im.19(2).2023.15https://figshare.com/articles/journal_contribution/Intention_to_use_sharia_e-commerce_Applying_a_combination_of_the_technology_acceptance_model_and_theory_of_planned_behavior/26771527CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/267715272023-06-01T00:00:00Z
spellingShingle Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior
Afief El Ashfahany (19437031)
Commerce, management, tourism and services
Business systems in context
Economics
Applied economics
Philosophy and religious studies
Religious studies
religiosity
sharia e-commerce
technology acceptance model
theory of planned behavior
status_str publishedVersion
title Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior
title_full Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior
title_fullStr Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior
title_full_unstemmed Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior
title_short Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior
title_sort Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior
topic Commerce, management, tourism and services
Business systems in context
Economics
Applied economics
Philosophy and religious studies
Religious studies
religiosity
sharia e-commerce
technology acceptance model
theory of planned behavior