Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior
<p dir="ltr">This study aims to build a framework for the variables affecting interest in sharia e-commerce, such as attitude, subjective norms, perceived behavior control, perceived usefulness, perceived ease of use, and religiosity. Using a convenience sampling method, this analysi...
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| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , , |
| منشور في: |
2023
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
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| _version_ | 1864513507727245312 |
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| author | Afief El Ashfahany (19437031) |
| author2 | Fatimah Azzahra (19437034) Yayuli (19437037) Ibrahim Musa Unal (19437040) |
| author2_role | author author author |
| author_facet | Afief El Ashfahany (19437031) Fatimah Azzahra (19437034) Yayuli (19437037) Ibrahim Musa Unal (19437040) |
| author_role | author |
| dc.creator.none.fl_str_mv | Afief El Ashfahany (19437031) Fatimah Azzahra (19437034) Yayuli (19437037) Ibrahim Musa Unal (19437040) |
| dc.date.none.fl_str_mv | 2023-06-01T00:00:00Z |
| dc.identifier.none.fl_str_mv | 10.21511/im.19(2).2023.15 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Intention_to_use_sharia_e-commerce_Applying_a_combination_of_the_technology_acceptance_model_and_theory_of_planned_behavior/26771527 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Business systems in context Economics Applied economics Philosophy and religious studies Religious studies religiosity sharia e-commerce technology acceptance model theory of planned behavior |
| dc.title.none.fl_str_mv | Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p dir="ltr">This study aims to build a framework for the variables affecting interest in sharia e-commerce, such as attitude, subjective norms, perceived behavior control, perceived usefulness, perceived ease of use, and religiosity. Using a convenience sampling method, this analysis involved 212 young people, who represent the most significant proportion of e-commerce clients. The survey measurements and hypotheses testing used the partial least square structural equation modeling (PLS-SEM) approach. The results of the study show that attitude (ß = 0.261, p = 0.000), subjective norm (ß = 0.264, p = 0.000), perceived usefulness (ß = 0.241, p = 0.013), and perceived ease of use (ß = 0.185, p = 0.032) have a positive relationship with intention to use sharia e-commerce for youths. In addition, perceived ease of use (ß = 0.759, p = 0.000) also significantly affects perceived usefulness as a moderator to intention. In comparison, perceived behavior control (ß = –0.042, p = 0.505) was an insignificant factor in using sharia e-commerce. This study also shows that religiosity (ß = 0.648, p = 0.000) is essential in a person’s attitude toward intending to use sharia e-commerce. The insignificant relationship between perceived behavior control and intention to use sharia e-commerce is believed to be because both conventional and sharia e-commerce are easily operated. Thus, youth people have not noticed many differences in using sharia e-commerce.</p><h2>Other Information</h2><p dir="ltr">Published in: Innovative Marketing<br>License: <a href="https://creativecommons.org/licenses/by/4.0" target="_blank">https://creativecommons.org/licenses/by/4.0</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.21511/im.19(2).2023.15" target="_blank">https://dx.doi.org/10.21511/im.19(2).2023.15</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_2c5816a1584a47efe84df43ff3980177 |
| identifier_str_mv | 10.21511/im.19(2).2023.15 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/26771527 |
| publishDate | 2023 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behaviorAfief El Ashfahany (19437031)Fatimah Azzahra (19437034)Yayuli (19437037)Ibrahim Musa Unal (19437040)Commerce, management, tourism and servicesBusiness systems in contextEconomicsApplied economicsPhilosophy and religious studiesReligious studiesreligiositysharia e-commercetechnology acceptance modeltheory of planned behavior<p dir="ltr">This study aims to build a framework for the variables affecting interest in sharia e-commerce, such as attitude, subjective norms, perceived behavior control, perceived usefulness, perceived ease of use, and religiosity. Using a convenience sampling method, this analysis involved 212 young people, who represent the most significant proportion of e-commerce clients. The survey measurements and hypotheses testing used the partial least square structural equation modeling (PLS-SEM) approach. The results of the study show that attitude (ß = 0.261, p = 0.000), subjective norm (ß = 0.264, p = 0.000), perceived usefulness (ß = 0.241, p = 0.013), and perceived ease of use (ß = 0.185, p = 0.032) have a positive relationship with intention to use sharia e-commerce for youths. In addition, perceived ease of use (ß = 0.759, p = 0.000) also significantly affects perceived usefulness as a moderator to intention. In comparison, perceived behavior control (ß = –0.042, p = 0.505) was an insignificant factor in using sharia e-commerce. This study also shows that religiosity (ß = 0.648, p = 0.000) is essential in a person’s attitude toward intending to use sharia e-commerce. The insignificant relationship between perceived behavior control and intention to use sharia e-commerce is believed to be because both conventional and sharia e-commerce are easily operated. Thus, youth people have not noticed many differences in using sharia e-commerce.</p><h2>Other Information</h2><p dir="ltr">Published in: Innovative Marketing<br>License: <a href="https://creativecommons.org/licenses/by/4.0" target="_blank">https://creativecommons.org/licenses/by/4.0</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.21511/im.19(2).2023.15" target="_blank">https://dx.doi.org/10.21511/im.19(2).2023.15</a></p>2023-06-01T00:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.21511/im.19(2).2023.15https://figshare.com/articles/journal_contribution/Intention_to_use_sharia_e-commerce_Applying_a_combination_of_the_technology_acceptance_model_and_theory_of_planned_behavior/26771527CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/267715272023-06-01T00:00:00Z |
| spellingShingle | Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior Afief El Ashfahany (19437031) Commerce, management, tourism and services Business systems in context Economics Applied economics Philosophy and religious studies Religious studies religiosity sharia e-commerce technology acceptance model theory of planned behavior |
| status_str | publishedVersion |
| title | Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior |
| title_full | Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior |
| title_fullStr | Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior |
| title_full_unstemmed | Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior |
| title_short | Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior |
| title_sort | Intention to use sharia e-commerce: Applying a combination of the technology acceptance model and theory of planned behavior |
| topic | Commerce, management, tourism and services Business systems in context Economics Applied economics Philosophy and religious studies Religious studies religiosity sharia e-commerce technology acceptance model theory of planned behavior |