Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas
<div><p>User-centric design within organizations is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | , , , , , |
| Published: |
2022
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1864513519675768832 |
|---|---|
| author | Joni Salminen (7434770) |
| author2 | Lene Nielsen (20422) Malik Bahloul (18282175) Rasmus Grønlund Jørgensen (18282178) João M. Santos (18282181) Soon-Gyo Jung (18282184) Bernard J. Jansen (7434779) |
| author2_role | author author author author author author |
| author_facet | Joni Salminen (7434770) Lene Nielsen (20422) Malik Bahloul (18282175) Rasmus Grønlund Jørgensen (18282178) João M. Santos (18282181) Soon-Gyo Jung (18282184) Bernard J. Jansen (7434779) |
| author_role | author |
| dc.creator.none.fl_str_mv | Joni Salminen (7434770) Lene Nielsen (20422) Malik Bahloul (18282175) Rasmus Grønlund Jørgensen (18282178) João M. Santos (18282181) Soon-Gyo Jung (18282184) Bernard J. Jansen (7434779) |
| dc.date.none.fl_str_mv | 2022-09-13T03:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1007/s10799-022-00373-9 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Persona_preparedness_a_survey_instrument_for_measuring_the_organizational_readiness_for_deploying_personas/25516534 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Accounting, auditing and accountability Information and computing sciences Distributed computing and systems software Information systems User empathy Survey instrument Personas Human-centered IT Human–computer interaction |
| dc.title.none.fl_str_mv | Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <div><p>User-centric design within organizations is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and wants of the end-user segments of their products, systems, and services. However, it is not clear how ready organizations are to adopt persona thinking. To address these concerns, we develop and validate the Persona Readiness Scale (PRS), a survey instrument to measure organizational readiness for personas. After a 12-person qualitative pilot study, the PRS was administered to 372 professionals across different industries to examine its reliability and validity, including 125 for exploratory factor analysis and 247 for confirmatory factor analysis. The confirmatory factor analysis indicated a good fit with five dimensions: Culture readiness, Knowledge readiness, Data and systems readiness, Capability readiness, and Goal readiness. Higher persona readiness is positively associated with the respondents’ evaluations of successful persona projects. Organizations can apply the resulting 18-item scale to identify areas of improvement before initiating costly persona projects towards the overarching goal of user-centric product development. Located at the cross-section of information systems and human–computer interaction, our research provides a valuable instrument for organizations wanting to leverage personas towards more user-centric and empathetic decision making about users.</p><p> </p></div><h2>Other Information</h2> <p> Published in: Information Technology and Management<br> License: <a href="https://creativecommons.org/licenses/by/4.0" target="_blank">https://creativecommons.org/licenses/by/4.0</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1007/s10799-022-00373-9" target="_blank">https://dx.doi.org/10.1007/s10799-022-00373-9</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_3a0a90c5739a93c60eeb7507e8630209 |
| identifier_str_mv | 10.1007/s10799-022-00373-9 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/25516534 |
| publishDate | 2022 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personasJoni Salminen (7434770)Lene Nielsen (20422)Malik Bahloul (18282175)Rasmus Grønlund Jørgensen (18282178)João M. Santos (18282181)Soon-Gyo Jung (18282184)Bernard J. Jansen (7434779)Commerce, management, tourism and servicesAccounting, auditing and accountabilityInformation and computing sciencesDistributed computing and systems softwareInformation systemsUser empathySurvey instrumentPersonasHuman-centered ITHuman–computer interaction<div><p>User-centric design within organizations is crucial for developing information technology that offers optimal usability and user experience. Personas are a central user-centered design technique that puts people before technology and helps decision makers understand the needs and wants of the end-user segments of their products, systems, and services. However, it is not clear how ready organizations are to adopt persona thinking. To address these concerns, we develop and validate the Persona Readiness Scale (PRS), a survey instrument to measure organizational readiness for personas. After a 12-person qualitative pilot study, the PRS was administered to 372 professionals across different industries to examine its reliability and validity, including 125 for exploratory factor analysis and 247 for confirmatory factor analysis. The confirmatory factor analysis indicated a good fit with five dimensions: Culture readiness, Knowledge readiness, Data and systems readiness, Capability readiness, and Goal readiness. Higher persona readiness is positively associated with the respondents’ evaluations of successful persona projects. Organizations can apply the resulting 18-item scale to identify areas of improvement before initiating costly persona projects towards the overarching goal of user-centric product development. Located at the cross-section of information systems and human–computer interaction, our research provides a valuable instrument for organizations wanting to leverage personas towards more user-centric and empathetic decision making about users.</p><p> </p></div><h2>Other Information</h2> <p> Published in: Information Technology and Management<br> License: <a href="https://creativecommons.org/licenses/by/4.0" target="_blank">https://creativecommons.org/licenses/by/4.0</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1007/s10799-022-00373-9" target="_blank">https://dx.doi.org/10.1007/s10799-022-00373-9</a></p>2022-09-13T03:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1007/s10799-022-00373-9https://figshare.com/articles/journal_contribution/Persona_preparedness_a_survey_instrument_for_measuring_the_organizational_readiness_for_deploying_personas/25516534CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/255165342022-09-13T03:00:00Z |
| spellingShingle | Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas Joni Salminen (7434770) Commerce, management, tourism and services Accounting, auditing and accountability Information and computing sciences Distributed computing and systems software Information systems User empathy Survey instrument Personas Human-centered IT Human–computer interaction |
| status_str | publishedVersion |
| title | Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas |
| title_full | Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas |
| title_fullStr | Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas |
| title_full_unstemmed | Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas |
| title_short | Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas |
| title_sort | Persona preparedness: a survey instrument for measuring the organizational readiness for deploying personas |
| topic | Commerce, management, tourism and services Accounting, auditing and accountability Information and computing sciences Distributed computing and systems software Information systems User empathy Survey instrument Personas Human-centered IT Human–computer interaction |