Supplier-initiated ingredient/component branding
<h3>Purpose</h3><p dir="ltr">This paper aims to understand the process of initiating ingredient/component (IC) branding from the supplier's perspective. It proposes modeling entrepreneurial orientation (EO) as an antecedent factor and differentiation abilities (funct...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| منشور في: |
2020
|
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| _version_ | 1864513526037479424 |
|---|---|
| author | Abdullah M. Aljafari (18068533) |
| author2 | Tom J. Brown (18068536) |
| author2_role | author |
| author_facet | Abdullah M. Aljafari (18068533) Tom J. Brown (18068536) |
| author_role | author |
| dc.creator.none.fl_str_mv | Abdullah M. Aljafari (18068533) Tom J. Brown (18068536) |
| dc.date.none.fl_str_mv | 2020-04-08T03:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1108/jbim-10-2018-0317 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Supplier-initiated_ingredient_component_branding/25303312 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Marketing Entrepreneurial orientation Ingredient branding Component branding Functional differentiation ability Reputational differentiation ability |
| dc.title.none.fl_str_mv | Supplier-initiated ingredient/component branding |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <h3>Purpose</h3><p dir="ltr">This paper aims to understand the process of initiating ingredient/component (IC) branding from the supplier's perspective. It proposes modeling entrepreneurial orientation (EO) as an antecedent factor and differentiation abilities (functional and reputational) as mediators. Investigating IC branding from the supplier's perspective is critical given the cost and risk associated with implementing such a strategy.</p><h3>Design/methodology/approach</h3><p dir="ltr">A total of 5,254 manufacturing companies were screened to identify IC supplier firms that meet certain criteria. Survey data were collected from 77 top managers (Chief Executive Officers or Chief Marketing Officers) of IC supplier firms. The paper uses partial least squares structural equation modeling (PLS-SEM) and SPSS in analyzing data.</p><h3>Findings</h3><p dir="ltr">The results indicate that IC branding is a complex strategy – one involving a number of steps that need to be taken in a specific order. More specifically, results indicate that IC branding starts with EO exerting a positive influence on IC functional differentiation ability (FDA). FDA facilitates reputational differentiation ability (RDA), which in turn encourages the supplier to initiate IC branding.</p><h3>Originality/value</h3><p dir="ltr">This paper addresses an important gap by studying the process through, which suppliers initiate IC branding.</p><h2>Other Information</h2><p dir="ltr">Published in: Journal of Business & Industrial Marketing<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1108/jbim-10-2018-0317" target="_blank">https://dx.doi.org/10.1108/jbim-10-2018-0317</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_43135a2b9ca5510bf88f7aed48892cdc |
| identifier_str_mv | 10.1108/jbim-10-2018-0317 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/25303312 |
| publishDate | 2020 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Supplier-initiated ingredient/component brandingAbdullah M. Aljafari (18068533)Tom J. Brown (18068536)Commerce, management, tourism and servicesMarketingEntrepreneurial orientationIngredient brandingComponent brandingFunctional differentiation abilityReputational differentiation ability<h3>Purpose</h3><p dir="ltr">This paper aims to understand the process of initiating ingredient/component (IC) branding from the supplier's perspective. It proposes modeling entrepreneurial orientation (EO) as an antecedent factor and differentiation abilities (functional and reputational) as mediators. Investigating IC branding from the supplier's perspective is critical given the cost and risk associated with implementing such a strategy.</p><h3>Design/methodology/approach</h3><p dir="ltr">A total of 5,254 manufacturing companies were screened to identify IC supplier firms that meet certain criteria. Survey data were collected from 77 top managers (Chief Executive Officers or Chief Marketing Officers) of IC supplier firms. The paper uses partial least squares structural equation modeling (PLS-SEM) and SPSS in analyzing data.</p><h3>Findings</h3><p dir="ltr">The results indicate that IC branding is a complex strategy – one involving a number of steps that need to be taken in a specific order. More specifically, results indicate that IC branding starts with EO exerting a positive influence on IC functional differentiation ability (FDA). FDA facilitates reputational differentiation ability (RDA), which in turn encourages the supplier to initiate IC branding.</p><h3>Originality/value</h3><p dir="ltr">This paper addresses an important gap by studying the process through, which suppliers initiate IC branding.</p><h2>Other Information</h2><p dir="ltr">Published in: Journal of Business & Industrial Marketing<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1108/jbim-10-2018-0317" target="_blank">https://dx.doi.org/10.1108/jbim-10-2018-0317</a></p>2020-04-08T03:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1108/jbim-10-2018-0317https://figshare.com/articles/journal_contribution/Supplier-initiated_ingredient_component_branding/25303312CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/253033122020-04-08T03:00:00Z |
| spellingShingle | Supplier-initiated ingredient/component branding Abdullah M. Aljafari (18068533) Commerce, management, tourism and services Marketing Entrepreneurial orientation Ingredient branding Component branding Functional differentiation ability Reputational differentiation ability |
| status_str | publishedVersion |
| title | Supplier-initiated ingredient/component branding |
| title_full | Supplier-initiated ingredient/component branding |
| title_fullStr | Supplier-initiated ingredient/component branding |
| title_full_unstemmed | Supplier-initiated ingredient/component branding |
| title_short | Supplier-initiated ingredient/component branding |
| title_sort | Supplier-initiated ingredient/component branding |
| topic | Commerce, management, tourism and services Marketing Entrepreneurial orientation Ingredient branding Component branding Functional differentiation ability Reputational differentiation ability |