Toward a contagion-based model of mobile banking adoption
<h3>Purpose</h3><p dir="ltr">The purpose of this paper is to address the following question: Can a bank capitalize on its well-established self-service technologies (SSTs) in order to entice customers to adopt a newly introduced SST, namely, mobile banking? More specifica...
Saved in:
| Main Author: | |
|---|---|
| Other Authors: | |
| Published: |
2019
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1864513526001827840 |
|---|---|
| author | Walid Chaouali (12059982) |
| author2 | Kamel El Hedhli (17100172) |
| author2_role | author |
| author_facet | Walid Chaouali (12059982) Kamel El Hedhli (17100172) |
| author_role | author |
| dc.creator.none.fl_str_mv | Walid Chaouali (12059982) Kamel El Hedhli (17100172) |
| dc.date.none.fl_str_mv | 2019-02-13T03:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1108/ijbm-05-2017-0096 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Toward_a_contagion-based_model_of_mobile_banking_adoption/25304254 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Marketing Mobile banking Trust transfer Adoption intentions Attitude transfer Self-service technologies Social contagion |
| dc.title.none.fl_str_mv | Toward a contagion-based model of mobile banking adoption |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <h3>Purpose</h3><p dir="ltr">The purpose of this paper is to address the following question: Can a bank capitalize on its well-established self-service technologies (SSTs) in order to entice customers to adopt a newly introduced SST, namely, mobile banking? More specifically, it proposes an integrative model that simultaneously investigates the transference effects of attitudes, trust and the contagious influences of social pressures on mobile banking adoption intentions.</p><h3>Design/methodology/approach</h3><p dir="ltr">Structural equation modeling is applied to data collected from banks’ clients who are actually non-users of mobile banking.</p><h3>Findings</h3><p dir="ltr">The results indicate that attitude toward and trust in mobile banking along with coercive, normative and mimetic pressures are key antecedents to mobile banking adoption intentions. In addition, attitudes toward automated teller machines (ATMs) and online banking significantly predict attitude toward mobile banking. The results also support the effects of trust in ATMs as well as trust in online banking on trust in mobile banking. Moreover, predicted differences in the relative effects of attitude and trust are supported. Particularly, attitude toward online banking has a stronger impact on attitude toward mobile banking compared to the impact of attitude toward ATMs. In the same vein, the effect of trust in online banking on mobile banking is significantly stronger than the effect of trust in ATMs.</p><h3>Practical implications</h3><p dir="ltr">The study’s results hint at some practical and worthwhile guidelines for banks that can be leveraged in communication campaigns aiming at boosting the adoption rates of mobile banking. Banks can take advantage of the transference effects of the established attitudes toward and trusting beliefs in their mature SSTs as well as the contagious social influences in inducing the adoption of a newly introduced SST.</p><h3>Originality/value</h3><p dir="ltr">The present study represents a first step toward generating new insights into the role of the joint effects of attitudes, trust and social influences in the adoption of a new SST.</p><h2>Other Information</h2><p dir="ltr">Published in: International Journal of Bank Marketing<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1108/ijbm-05-2017-0096" target="_blank">https://dx.doi.org/10.1108/ijbm-05-2017-0096</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_490dc0626f436fda48c899e9c71c153e |
| identifier_str_mv | 10.1108/ijbm-05-2017-0096 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/25304254 |
| publishDate | 2019 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Toward a contagion-based model of mobile banking adoptionWalid Chaouali (12059982)Kamel El Hedhli (17100172)Commerce, management, tourism and servicesMarketingMobile bankingTrust transferAdoption intentionsAttitude transferSelf-service technologiesSocial contagion<h3>Purpose</h3><p dir="ltr">The purpose of this paper is to address the following question: Can a bank capitalize on its well-established self-service technologies (SSTs) in order to entice customers to adopt a newly introduced SST, namely, mobile banking? More specifically, it proposes an integrative model that simultaneously investigates the transference effects of attitudes, trust and the contagious influences of social pressures on mobile banking adoption intentions.</p><h3>Design/methodology/approach</h3><p dir="ltr">Structural equation modeling is applied to data collected from banks’ clients who are actually non-users of mobile banking.</p><h3>Findings</h3><p dir="ltr">The results indicate that attitude toward and trust in mobile banking along with coercive, normative and mimetic pressures are key antecedents to mobile banking adoption intentions. In addition, attitudes toward automated teller machines (ATMs) and online banking significantly predict attitude toward mobile banking. The results also support the effects of trust in ATMs as well as trust in online banking on trust in mobile banking. Moreover, predicted differences in the relative effects of attitude and trust are supported. Particularly, attitude toward online banking has a stronger impact on attitude toward mobile banking compared to the impact of attitude toward ATMs. In the same vein, the effect of trust in online banking on mobile banking is significantly stronger than the effect of trust in ATMs.</p><h3>Practical implications</h3><p dir="ltr">The study’s results hint at some practical and worthwhile guidelines for banks that can be leveraged in communication campaigns aiming at boosting the adoption rates of mobile banking. Banks can take advantage of the transference effects of the established attitudes toward and trusting beliefs in their mature SSTs as well as the contagious social influences in inducing the adoption of a newly introduced SST.</p><h3>Originality/value</h3><p dir="ltr">The present study represents a first step toward generating new insights into the role of the joint effects of attitudes, trust and social influences in the adoption of a new SST.</p><h2>Other Information</h2><p dir="ltr">Published in: International Journal of Bank Marketing<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1108/ijbm-05-2017-0096" target="_blank">https://dx.doi.org/10.1108/ijbm-05-2017-0096</a></p>2019-02-13T03:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1108/ijbm-05-2017-0096https://figshare.com/articles/journal_contribution/Toward_a_contagion-based_model_of_mobile_banking_adoption/25304254CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/253042542019-02-13T03:00:00Z |
| spellingShingle | Toward a contagion-based model of mobile banking adoption Walid Chaouali (12059982) Commerce, management, tourism and services Marketing Mobile banking Trust transfer Adoption intentions Attitude transfer Self-service technologies Social contagion |
| status_str | publishedVersion |
| title | Toward a contagion-based model of mobile banking adoption |
| title_full | Toward a contagion-based model of mobile banking adoption |
| title_fullStr | Toward a contagion-based model of mobile banking adoption |
| title_full_unstemmed | Toward a contagion-based model of mobile banking adoption |
| title_short | Toward a contagion-based model of mobile banking adoption |
| title_sort | Toward a contagion-based model of mobile banking adoption |
| topic | Commerce, management, tourism and services Marketing Mobile banking Trust transfer Adoption intentions Attitude transfer Self-service technologies Social contagion |