Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media

<p dir="ltr">Although established marketing techniques have been applied to design more effective health campaigns, more often than not, the same message is broadcasted to large populations, irrespective of unique characteristics. As individual digital device use has increased, so ha...

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Bibliographic Details
Main Author: Jisun An (10230800) (author)
Other Authors: Haewoon Kwak (5747558) (author), Hanya M Qureshi (18456387) (author), Ingmar Weber (149886) (author)
Published: 2021
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