How does an imaginary persona's attractiveness affect designers' perceptions and IT solutions? An experimental study on users' remote working needs
<h3>Purpose</h3><p dir="ltr">The “what is beautiful is good” (WIBIG) effect implies that observers tend to perceive physically attractive people in a positive light. The authors investigate how the WIBIG effect applies to user personas, measuring designers' perceptio...
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2023
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