Assessing customer passion, commitment, and word-of-mouth intentions in digital assistant usage: The moderating role of technology anxiety

<p dir="ltr">Consumers develop a passion for the use of innovations, which is a critical determinant of their success. Research has largely examined drivers of initial acceptance of digital assistants (DAs) and has yet to fully understand the factors driving or deterring consumers’ p...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Daniel K. Maduku (17337748) (author)
مؤلفون آخرون: Mercy Mpinganjira (11551762) (author), Nripendra P. Rana (14047252) (author), Philile Thusi (17337751) (author), Aobakwe Ledikwe (17337754) (author), Njabulo Happy-boy Mkhize (17337757) (author)
منشور في: 2023
الموضوعات:
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!