Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology
<p dir="ltr">This study aimed to examine factors influencing the adoption of fitness wearable technologies (FWTs) by extending the Unified Theory of Acceptance and Use of Technology (UTAUT2). A survey was conducted with 574 fitness wearable users in India to test a conceptual Fitness...
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2024
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| _version_ | 1864513543712276480 |
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| author | Avinash Rana (21767564) |
| author2 | Vishal Soodan (21767567) Ashwani Kumar (55732) Nirma Sadamali Jayawardena (21515468) Park Thaichon (12281144) Kamal Gupta (10057503) Nripendra P. Rana (14047252) |
| author2_role | author author author author author author |
| author_facet | Avinash Rana (21767564) Vishal Soodan (21767567) Ashwani Kumar (55732) Nirma Sadamali Jayawardena (21515468) Park Thaichon (12281144) Kamal Gupta (10057503) Nripendra P. Rana (14047252) |
| author_role | author |
| dc.creator.none.fl_str_mv | Avinash Rana (21767564) Vishal Soodan (21767567) Ashwani Kumar (55732) Nirma Sadamali Jayawardena (21515468) Park Thaichon (12281144) Kamal Gupta (10057503) Nripendra P. Rana (14047252) |
| dc.date.none.fl_str_mv | 2024-06-04T03:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1080/21639159.2024.2326496 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Identifying_the_influence_of_obsolescence_risk_and_health_beliefs_in_fitness_wearable_healthcare_technology/29624963 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Health sciences Health services and systems Information and computing sciences Human-centred computing Technology adoption fitness wearables purchase intentions health belief obsolescence |
| dc.title.none.fl_str_mv | Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p dir="ltr">This study aimed to examine factors influencing the adoption of fitness wearable technologies (FWTs) by extending the Unified Theory of Acceptance and Use of Technology (UTAUT2). A survey was conducted with 574 fitness wearable users in India to test a conceptual Fitness Wearable Adoption Model (FWAM) incorporating additional constructs of obsolescence risk, health belief, and perceived accuracy alongside UTAUT2 variables. Structural equation modeling revealed performance expectancy, effort expectancy, social influence, hedonic motivation, price value, health belief, and obsolescence risk positively affected adoption intentions, while perceived security had no effect. Perceived accuracy mediated the impact of performance expectancy, while price value mediated the relationship between obsolescence risk and intentions. The research makes key contributions by adapting UTAUT2 to a new context, integrating additional adoption factors, identifying mediating mechanisms, and revealing moderating effects of age. Findings provide valuable insights into consumer acceptance of fitness wearables that can inform strategies for manufacturers, marketers, and health practitioners to promote adoption. A major focus of the investigation is to develop strategies for increasing the adoption of wrist-worn fitness technology that provides an opportunity for fitness wearable technology manufacturers to strengthen relationships with older age groups through effective communication techniques.</p><h2>Other Information</h2><p dir="ltr">Published in: Journal of Global Scholars of Marketing Science<br>License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1080/21639159.2024.2326496" target="_blank">https://dx.doi.org/10.1080/21639159.2024.2326496</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_73cb1b1563470b1a600d5f2ad6afeca4 |
| identifier_str_mv | 10.1080/21639159.2024.2326496 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/29624963 |
| publishDate | 2024 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technologyAvinash Rana (21767564)Vishal Soodan (21767567)Ashwani Kumar (55732)Nirma Sadamali Jayawardena (21515468)Park Thaichon (12281144)Kamal Gupta (10057503)Nripendra P. Rana (14047252)Health sciencesHealth services and systemsInformation and computing sciencesHuman-centred computingTechnology adoptionfitness wearablespurchase intentionshealth beliefobsolescence<p dir="ltr">This study aimed to examine factors influencing the adoption of fitness wearable technologies (FWTs) by extending the Unified Theory of Acceptance and Use of Technology (UTAUT2). A survey was conducted with 574 fitness wearable users in India to test a conceptual Fitness Wearable Adoption Model (FWAM) incorporating additional constructs of obsolescence risk, health belief, and perceived accuracy alongside UTAUT2 variables. Structural equation modeling revealed performance expectancy, effort expectancy, social influence, hedonic motivation, price value, health belief, and obsolescence risk positively affected adoption intentions, while perceived security had no effect. Perceived accuracy mediated the impact of performance expectancy, while price value mediated the relationship between obsolescence risk and intentions. The research makes key contributions by adapting UTAUT2 to a new context, integrating additional adoption factors, identifying mediating mechanisms, and revealing moderating effects of age. Findings provide valuable insights into consumer acceptance of fitness wearables that can inform strategies for manufacturers, marketers, and health practitioners to promote adoption. A major focus of the investigation is to develop strategies for increasing the adoption of wrist-worn fitness technology that provides an opportunity for fitness wearable technology manufacturers to strengthen relationships with older age groups through effective communication techniques.</p><h2>Other Information</h2><p dir="ltr">Published in: Journal of Global Scholars of Marketing Science<br>License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1080/21639159.2024.2326496" target="_blank">https://dx.doi.org/10.1080/21639159.2024.2326496</a></p>2024-06-04T03:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1080/21639159.2024.2326496https://figshare.com/articles/journal_contribution/Identifying_the_influence_of_obsolescence_risk_and_health_beliefs_in_fitness_wearable_healthcare_technology/29624963CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/296249632024-06-04T03:00:00Z |
| spellingShingle | Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology Avinash Rana (21767564) Health sciences Health services and systems Information and computing sciences Human-centred computing Technology adoption fitness wearables purchase intentions health belief obsolescence |
| status_str | publishedVersion |
| title | Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology |
| title_full | Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology |
| title_fullStr | Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology |
| title_full_unstemmed | Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology |
| title_short | Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology |
| title_sort | Identifying the influence of obsolescence risk and health beliefs in fitness wearable healthcare technology |
| topic | Health sciences Health services and systems Information and computing sciences Human-centred computing Technology adoption fitness wearables purchase intentions health belief obsolescence |