Pursuing Frugal Innovation for Sustainability at the Grassroots Level
<p>Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing countries while also promoting sustainability. Based on three cases...
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| مؤلفون آخرون: | , |
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2021
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إضافة وسم
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| _version_ | 1864513562892828672 |
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| author | Mokter Hossain (14635005) |
| author2 | Jarkko Levänen (9564067) Marleen Wierenga (14634972) |
| author2_role | author author |
| author_facet | Mokter Hossain (14635005) Jarkko Levänen (9564067) Marleen Wierenga (14634972) |
| author_role | author |
| dc.creator.none.fl_str_mv | Mokter Hossain (14635005) Jarkko Levänen (9564067) Marleen Wierenga (14634972) |
| dc.date.none.fl_str_mv | 2021-02-22T00:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1017/mor.2020.53 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Pursuing_Frugal_Innovation_for_Sustainability_at_the_Grassroots_Level/22109990 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Business systems in context Strategy, management and organisational behaviour business model emerging markets entrepreneurship frugal innovation grassroots innovation sustainability |
| dc.title.none.fl_str_mv | Pursuing Frugal Innovation for Sustainability at the Grassroots Level |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p>Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing countries while also promoting sustainability. Based on three cases of frugal innovation at the grassroots level in India, this article demonstrates how frugal innovation presents a promising way to tackle some of today's pressing societal problems with new business models. We use a range of parameters for economic, social, and environmental sustainability to strengthen the case for frugal innovation. This article attempts to inspire scholars to consider frugal innovation further in their future research endeavors and encourage firms to integrate it into their existing business models.</p> <h2>Other information</h2> <p>Published in: Management and Organization Review<br> License: <a href="http://creativecommons.org/licenses/by/4.0" target="_blank">http://creativecommons.org/licenses/by/4.0</a><br> See article on publisher's website: <a href="http://dx.doi.org/10.1017/mor.2020.53" target="_blank">http://dx.doi.org/10.1017/mor.2020.53</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_75ecfc5d1a9bd33c343b287c900e9469 |
| identifier_str_mv | 10.1017/mor.2020.53 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/22109990 |
| publishDate | 2021 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Pursuing Frugal Innovation for Sustainability at the Grassroots LevelMokter Hossain (14635005)Jarkko Levänen (9564067)Marleen Wierenga (14634972)Commerce, management, tourism and servicesBusiness systems in contextStrategy, management and organisational behaviourbusiness modelemerging marketsentrepreneurshipfrugal innovationgrassroots innovationsustainability<p>Firms are often criticized for their reluctance to embrace sustainability in their business strategies. Frugal innovation is a recent concept that represents a new way for firms to serve underserved customers in developing countries while also promoting sustainability. Based on three cases of frugal innovation at the grassroots level in India, this article demonstrates how frugal innovation presents a promising way to tackle some of today's pressing societal problems with new business models. We use a range of parameters for economic, social, and environmental sustainability to strengthen the case for frugal innovation. This article attempts to inspire scholars to consider frugal innovation further in their future research endeavors and encourage firms to integrate it into their existing business models.</p> <h2>Other information</h2> <p>Published in: Management and Organization Review<br> License: <a href="http://creativecommons.org/licenses/by/4.0" target="_blank">http://creativecommons.org/licenses/by/4.0</a><br> See article on publisher's website: <a href="http://dx.doi.org/10.1017/mor.2020.53" target="_blank">http://dx.doi.org/10.1017/mor.2020.53</a></p>2021-02-22T00:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1017/mor.2020.53https://figshare.com/articles/journal_contribution/Pursuing_Frugal_Innovation_for_Sustainability_at_the_Grassroots_Level/22109990CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/221099902021-02-22T00:00:00Z |
| spellingShingle | Pursuing Frugal Innovation for Sustainability at the Grassroots Level Mokter Hossain (14635005) Commerce, management, tourism and services Business systems in context Strategy, management and organisational behaviour business model emerging markets entrepreneurship frugal innovation grassroots innovation sustainability |
| status_str | publishedVersion |
| title | Pursuing Frugal Innovation for Sustainability at the Grassroots Level |
| title_full | Pursuing Frugal Innovation for Sustainability at the Grassroots Level |
| title_fullStr | Pursuing Frugal Innovation for Sustainability at the Grassroots Level |
| title_full_unstemmed | Pursuing Frugal Innovation for Sustainability at the Grassroots Level |
| title_short | Pursuing Frugal Innovation for Sustainability at the Grassroots Level |
| title_sort | Pursuing Frugal Innovation for Sustainability at the Grassroots Level |
| topic | Commerce, management, tourism and services Business systems in context Strategy, management and organisational behaviour business model emerging markets entrepreneurship frugal innovation grassroots innovation sustainability |