Virtual Assistant Avatars to Nudge Pro-Social Behavior: Exploratory Insights from a Co-Design Study

<p dir="ltr">Social media enhances connectivity and information exchange, but it also enables harmful behaviors, including cyberbullying and discrimination. Platform design can address these issues by encouraging prosocial behavior. Nudges: subtle design interventions that guide beha...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Rabab Ali Abumalloh (22788498) (author)
مؤلفون آخرون: Osama Halabi (14158905) (author), Raian Ali (12066006) (author)
منشور في: 2025
الموضوعات:
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author Rabab Ali Abumalloh (22788498)
author2 Osama Halabi (14158905)
Raian Ali (12066006)
author2_role author
author
author_facet Rabab Ali Abumalloh (22788498)
Osama Halabi (14158905)
Raian Ali (12066006)
author_role author
dc.creator.none.fl_str_mv Rabab Ali Abumalloh (22788498)
Osama Halabi (14158905)
Raian Ali (12066006)
dc.date.none.fl_str_mv 2025-12-05T03:00:00Z
dc.identifier.none.fl_str_mv 10.1080/10447318.2025.2589499
dc.relation.none.fl_str_mv https://figshare.com/articles/journal_contribution/Virtual_Assistant_Avatars_to_Nudge_Pro-Social_Behavior_Exploratory_Insights_from_a_Co-Design_Study/32034066
dc.rights.none.fl_str_mv CC BY 4.0
info:eu-repo/semantics/openAccess
dc.subject.none.fl_str_mv Information and computing sciences
Human-centred computing
Language, communication and culture
Cultural studies
Pro-social behavior
nudge
virtual assistant avatar
gender equality
social inclusion
dc.title.none.fl_str_mv Virtual Assistant Avatars to Nudge Pro-Social Behavior: Exploratory Insights from a Co-Design Study
dc.type.none.fl_str_mv Text
Journal contribution
info:eu-repo/semantics/publishedVersion
text
contribution to journal
description <p dir="ltr">Social media enhances connectivity and information exchange, but it also enables harmful behaviors, including cyberbullying and discrimination. Platform design can address these issues by encouraging prosocial behavior. Nudges: subtle design interventions that guide behavior without limiting choice, can be implemented through interface elements or advanced modalities such as virtual assistant avatars offering verbal or non-verbal feedback. This study adopts a co-design and exploratory approach to develop conceptual strategies for avatar-mediated nudges that promote prosocial behavior, focusing on gender equality and social inclusion. Thirteen Arab participants engaged in a co-design session, and the data were analyzed using thematic analysis. Four themes emerged: Positive Reinforcement, Uncanny Valley, Social Role, and Social Exchange. Findings indicate that preferences for avatar gender are shaped by cultural expectations and stereotypes, while desired levels of realism and anthropomorphism vary. They also evaluated the proposed interventions through a cost–benefit lens, offering guidance for designing acceptable avatar-mediated interactions.</p><h2 dir="ltr">Other Information</h2><p dir="ltr">Published in: International Journal of Human–Computer Interaction<br>License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1080/10447318.2025.2589499" target="_blank">https://dx.doi.org/10.1080/10447318.2025.2589499</a></p>
eu_rights_str_mv openAccess
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identifier_str_mv 10.1080/10447318.2025.2589499
network_acronym_str Manara2
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oai_identifier_str oai:figshare.com:article/32034066
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spelling Virtual Assistant Avatars to Nudge Pro-Social Behavior: Exploratory Insights from a Co-Design StudyRabab Ali Abumalloh (22788498)Osama Halabi (14158905)Raian Ali (12066006)Information and computing sciencesHuman-centred computingLanguage, communication and cultureCultural studiesPro-social behaviornudgevirtual assistant avatargender equalitysocial inclusion<p dir="ltr">Social media enhances connectivity and information exchange, but it also enables harmful behaviors, including cyberbullying and discrimination. Platform design can address these issues by encouraging prosocial behavior. Nudges: subtle design interventions that guide behavior without limiting choice, can be implemented through interface elements or advanced modalities such as virtual assistant avatars offering verbal or non-verbal feedback. This study adopts a co-design and exploratory approach to develop conceptual strategies for avatar-mediated nudges that promote prosocial behavior, focusing on gender equality and social inclusion. Thirteen Arab participants engaged in a co-design session, and the data were analyzed using thematic analysis. Four themes emerged: Positive Reinforcement, Uncanny Valley, Social Role, and Social Exchange. Findings indicate that preferences for avatar gender are shaped by cultural expectations and stereotypes, while desired levels of realism and anthropomorphism vary. They also evaluated the proposed interventions through a cost–benefit lens, offering guidance for designing acceptable avatar-mediated interactions.</p><h2 dir="ltr">Other Information</h2><p dir="ltr">Published in: International Journal of Human–Computer Interaction<br>License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1080/10447318.2025.2589499" target="_blank">https://dx.doi.org/10.1080/10447318.2025.2589499</a></p>2025-12-05T03:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1080/10447318.2025.2589499https://figshare.com/articles/journal_contribution/Virtual_Assistant_Avatars_to_Nudge_Pro-Social_Behavior_Exploratory_Insights_from_a_Co-Design_Study/32034066CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/320340662025-12-05T03:00:00Z
spellingShingle Virtual Assistant Avatars to Nudge Pro-Social Behavior: Exploratory Insights from a Co-Design Study
Rabab Ali Abumalloh (22788498)
Information and computing sciences
Human-centred computing
Language, communication and culture
Cultural studies
Pro-social behavior
nudge
virtual assistant avatar
gender equality
social inclusion
status_str publishedVersion
title Virtual Assistant Avatars to Nudge Pro-Social Behavior: Exploratory Insights from a Co-Design Study
title_full Virtual Assistant Avatars to Nudge Pro-Social Behavior: Exploratory Insights from a Co-Design Study
title_fullStr Virtual Assistant Avatars to Nudge Pro-Social Behavior: Exploratory Insights from a Co-Design Study
title_full_unstemmed Virtual Assistant Avatars to Nudge Pro-Social Behavior: Exploratory Insights from a Co-Design Study
title_short Virtual Assistant Avatars to Nudge Pro-Social Behavior: Exploratory Insights from a Co-Design Study
title_sort Virtual Assistant Avatars to Nudge Pro-Social Behavior: Exploratory Insights from a Co-Design Study
topic Information and computing sciences
Human-centred computing
Language, communication and culture
Cultural studies
Pro-social behavior
nudge
virtual assistant avatar
gender equality
social inclusion