Shopping well-being through mobile apps: A congruence theory perspective
<p>We build on theories from social psychology and retailing to investigate how shopping apps become part of shoppers' identities, and ultimately influence their sense of well-being as well as relevant retailing outcomes. Specifically, drawing on the congruence theory, this research advan...
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| مؤلفون آخرون: | , , , |
| منشور في: |
2025
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| _version_ | 1864513537449132032 |
|---|---|
| author | Kamel El Hedhli (17100172) |
| author2 | Ibrahim Alnawas (17777137) Imene Becheur (17100178) Allam K. Abu Farha (18061042) Haithem Zourrig (17100175) |
| author2_role | author author author author |
| author_facet | Kamel El Hedhli (17100172) Ibrahim Alnawas (17777137) Imene Becheur (17100178) Allam K. Abu Farha (18061042) Haithem Zourrig (17100175) |
| author_role | author |
| dc.creator.none.fl_str_mv | Kamel El Hedhli (17100172) Ibrahim Alnawas (17777137) Imene Becheur (17100178) Allam K. Abu Farha (18061042) Haithem Zourrig (17100175) |
| dc.date.none.fl_str_mv | 2025-09-29T15:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1016/j.jretconser.2025.104545 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Shopping_well-being_through_mobile_apps_A_congruence_theory_perspective/30365353 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Marketing Psychology Social and personality psychology Retail app Fashion app Shopping app Shopping well-being Functional congruence Self-congruity Lifestyle congruence |
| dc.title.none.fl_str_mv | Shopping well-being through mobile apps: A congruence theory perspective |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p>We build on theories from social psychology and retailing to investigate how shopping apps become part of shoppers' identities, and ultimately influence their sense of well-being as well as relevant retailing outcomes. Specifically, drawing on the congruence theory, this research advances that, beyond the retail apps' functional utility, shoppers are drawn to shopping apps that align with their personal identities in terms of self-congruity and lifestyle congruence. These distinct app-related congruities are hypothesized to be associated with shoppers' well-being. Specifically, functional congruence, self-congruity, and lifestyle congruence with a retail app are expected to exhibit differential associations with shopping well-being. In addition, self-congruity and lifestyle congruence are expected to amplify the association between functional congruence and shopping well-being. The sense of well-being experienced when shopping through retail apps is, in turn, likely to be associated with important retailing outcomes. Survey data were collected from mobile shoppers using fashion retail apps in two culturally distinct markets—the United States and Japan—to enhance the generalizability of the findings. The results of a SmartPLS-based SEM provide support for the hypothesized associations. Along with functional congruence, identity-based congruities are positively associated with shoppers’ well-being. In particular, shopping well-being shows a stronger association with self-congruity than with functional congruence. Additionally, shopping well-being is positively associated with favorable attitudes toward the app, intentions of continuance app use, and retailer loyalty. This paper provides valuable insights for mobile retailers by advancing our understanding of how shopping apps shape shopper identity and well-being.</p><h2>Other Information</h2> <p> Published in: Journal of Retailing and Consumer Services<br> License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1016/j.jretconser.2025.104545" target="_blank">https://dx.doi.org/10.1016/j.jretconser.2025.104545</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_821cd998ee81289fe7e93d207099c3b3 |
| identifier_str_mv | 10.1016/j.jretconser.2025.104545 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/30365353 |
| publishDate | 2025 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Shopping well-being through mobile apps: A congruence theory perspectiveKamel El Hedhli (17100172)Ibrahim Alnawas (17777137)Imene Becheur (17100178)Allam K. Abu Farha (18061042)Haithem Zourrig (17100175)Commerce, management, tourism and servicesMarketingPsychologySocial and personality psychologyRetail appFashion appShopping appShopping well-beingFunctional congruenceSelf-congruityLifestyle congruence<p>We build on theories from social psychology and retailing to investigate how shopping apps become part of shoppers' identities, and ultimately influence their sense of well-being as well as relevant retailing outcomes. Specifically, drawing on the congruence theory, this research advances that, beyond the retail apps' functional utility, shoppers are drawn to shopping apps that align with their personal identities in terms of self-congruity and lifestyle congruence. These distinct app-related congruities are hypothesized to be associated with shoppers' well-being. Specifically, functional congruence, self-congruity, and lifestyle congruence with a retail app are expected to exhibit differential associations with shopping well-being. In addition, self-congruity and lifestyle congruence are expected to amplify the association between functional congruence and shopping well-being. The sense of well-being experienced when shopping through retail apps is, in turn, likely to be associated with important retailing outcomes. Survey data were collected from mobile shoppers using fashion retail apps in two culturally distinct markets—the United States and Japan—to enhance the generalizability of the findings. The results of a SmartPLS-based SEM provide support for the hypothesized associations. Along with functional congruence, identity-based congruities are positively associated with shoppers’ well-being. In particular, shopping well-being shows a stronger association with self-congruity than with functional congruence. Additionally, shopping well-being is positively associated with favorable attitudes toward the app, intentions of continuance app use, and retailer loyalty. This paper provides valuable insights for mobile retailers by advancing our understanding of how shopping apps shape shopper identity and well-being.</p><h2>Other Information</h2> <p> Published in: Journal of Retailing and Consumer Services<br> License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1016/j.jretconser.2025.104545" target="_blank">https://dx.doi.org/10.1016/j.jretconser.2025.104545</a></p>2025-09-29T15:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1016/j.jretconser.2025.104545https://figshare.com/articles/journal_contribution/Shopping_well-being_through_mobile_apps_A_congruence_theory_perspective/30365353CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/303653532025-09-29T15:00:00Z |
| spellingShingle | Shopping well-being through mobile apps: A congruence theory perspective Kamel El Hedhli (17100172) Commerce, management, tourism and services Marketing Psychology Social and personality psychology Retail app Fashion app Shopping app Shopping well-being Functional congruence Self-congruity Lifestyle congruence |
| status_str | publishedVersion |
| title | Shopping well-being through mobile apps: A congruence theory perspective |
| title_full | Shopping well-being through mobile apps: A congruence theory perspective |
| title_fullStr | Shopping well-being through mobile apps: A congruence theory perspective |
| title_full_unstemmed | Shopping well-being through mobile apps: A congruence theory perspective |
| title_short | Shopping well-being through mobile apps: A congruence theory perspective |
| title_sort | Shopping well-being through mobile apps: A congruence theory perspective |
| topic | Commerce, management, tourism and services Marketing Psychology Social and personality psychology Retail app Fashion app Shopping app Shopping well-being Functional congruence Self-congruity Lifestyle congruence |