Key determinants of SMEs’ export performance: a resource-based view and contingency theory approach using potential mediators

<h3>Purpose</h3><p dir="ltr">Various barriers discourage small and medium-sized enterprises (SMEs) from entering or expanding their export activities in the international markets, especially SMEs in emerging markets. The purpose of this study is to look at capacity buildi...

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Main Author: Arsalan Safari (10300058) (author)
Other Authors: Ali Salman Saleh (10300055) (author)
Published: 2020
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author Arsalan Safari (10300058)
author2 Ali Salman Saleh (10300055)
author2_role author
author_facet Arsalan Safari (10300058)
Ali Salman Saleh (10300055)
author_role author
dc.creator.none.fl_str_mv Arsalan Safari (10300058)
Ali Salman Saleh (10300055)
dc.date.none.fl_str_mv 2020-02-21T03:00:00Z
dc.identifier.none.fl_str_mv 10.1108/jbim-11-2018-0324
dc.relation.none.fl_str_mv https://figshare.com/articles/journal_contribution/Key_determinants_of_SMEs_export_performance_a_resource-based_view_and_contingency_theory_approach_using_potential_mediators/25295239
dc.rights.none.fl_str_mv CC BY 4.0
info:eu-repo/semantics/openAccess
dc.subject.none.fl_str_mv Commerce, management, tourism and services
Business systems in context
Marketing
Export performance
Vietnam
SMEs
Structural equation modelling
Resource-based view
Contingency theory
dc.title.none.fl_str_mv Key determinants of SMEs’ export performance: a resource-based view and contingency theory approach using potential mediators
dc.type.none.fl_str_mv Text
Journal contribution
info:eu-repo/semantics/publishedVersion
text
contribution to journal
description <h3>Purpose</h3><p dir="ltr">Various barriers discourage small and medium-sized enterprises (SMEs) from entering or expanding their export activities in the international markets, especially SMEs in emerging markets. The purpose of this study is to look at capacity building to accelerate SMEs’ export performance.</p><h3>Design/methodology/approach</h3><p dir="ltr">This study draws on contingency theory and takes a resource-based and market-based view to provide a holistic understanding of the issue. This study uses primary data collected via extensive surveys from active SMEs in three main industrial regions in Vietnam to undertake confirmatory factor analysis and structural equation modeling for quantitative analysis.</p><h3>Findings</h3><p dir="ltr">The results confirm and show the significant effects of various determinants on firms’ export performance. These research findings have scientific contribution and significant implications by understanding the effective internal and external export drivers and mediators in an emerging market and enhancing SMEs’ export performance.</p><h3>Practical implications</h3><p dir="ltr">This study helps SMEs to improve their export performance by systemizing their decision-making in export activities, improving main export drivers highlighted in this study and developing required training programs for their teams. The outcomes also helps policymakers and regulators to improve the current SME ecosystem in Vietnam through training programs, improving policies, facilitating trades, providing more government assistance etc. The results of this study can be extended to other emerging markets with a similar economic structure and legal system.</p><h3>Originality/value</h3><p dir="ltr">Given the need for more work on export performance, this paper develops and tests a holistic conceptual framework that accounts for all aspects of export drivers, and provides a more comprehensive model for examining SMEs’ export drivers. This theoretical framework also incorporates three potential mediators (i.e. innovation strategy, export marketing strategy and business strategy) to investigate the effect of internal and external factors on export performance, highlighting the importance of the mediating effects on SMEs in achieving growth and competing in the international arena.</p><h2>Other Information</h2><p dir="ltr">Published in: Journal of Business & Industrial Marketing<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1108/jbim-11-2018-0324" target="_blank">https://dx.doi.org/10.1108/jbim-11-2018-0324</a></p>
eu_rights_str_mv openAccess
id Manara2_8790d50f022a086c3378c8d5601a5907
identifier_str_mv 10.1108/jbim-11-2018-0324
network_acronym_str Manara2
network_name_str Manara2
oai_identifier_str oai:figshare.com:article/25295239
publishDate 2020
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spelling Key determinants of SMEs’ export performance: a resource-based view and contingency theory approach using potential mediatorsArsalan Safari (10300058)Ali Salman Saleh (10300055)Commerce, management, tourism and servicesBusiness systems in contextMarketingExport performanceVietnamSMEsStructural equation modellingResource-based viewContingency theory<h3>Purpose</h3><p dir="ltr">Various barriers discourage small and medium-sized enterprises (SMEs) from entering or expanding their export activities in the international markets, especially SMEs in emerging markets. The purpose of this study is to look at capacity building to accelerate SMEs’ export performance.</p><h3>Design/methodology/approach</h3><p dir="ltr">This study draws on contingency theory and takes a resource-based and market-based view to provide a holistic understanding of the issue. This study uses primary data collected via extensive surveys from active SMEs in three main industrial regions in Vietnam to undertake confirmatory factor analysis and structural equation modeling for quantitative analysis.</p><h3>Findings</h3><p dir="ltr">The results confirm and show the significant effects of various determinants on firms’ export performance. These research findings have scientific contribution and significant implications by understanding the effective internal and external export drivers and mediators in an emerging market and enhancing SMEs’ export performance.</p><h3>Practical implications</h3><p dir="ltr">This study helps SMEs to improve their export performance by systemizing their decision-making in export activities, improving main export drivers highlighted in this study and developing required training programs for their teams. The outcomes also helps policymakers and regulators to improve the current SME ecosystem in Vietnam through training programs, improving policies, facilitating trades, providing more government assistance etc. The results of this study can be extended to other emerging markets with a similar economic structure and legal system.</p><h3>Originality/value</h3><p dir="ltr">Given the need for more work on export performance, this paper develops and tests a holistic conceptual framework that accounts for all aspects of export drivers, and provides a more comprehensive model for examining SMEs’ export drivers. This theoretical framework also incorporates three potential mediators (i.e. innovation strategy, export marketing strategy and business strategy) to investigate the effect of internal and external factors on export performance, highlighting the importance of the mediating effects on SMEs in achieving growth and competing in the international arena.</p><h2>Other Information</h2><p dir="ltr">Published in: Journal of Business & Industrial Marketing<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1108/jbim-11-2018-0324" target="_blank">https://dx.doi.org/10.1108/jbim-11-2018-0324</a></p>2020-02-21T03:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1108/jbim-11-2018-0324https://figshare.com/articles/journal_contribution/Key_determinants_of_SMEs_export_performance_a_resource-based_view_and_contingency_theory_approach_using_potential_mediators/25295239CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/252952392020-02-21T03:00:00Z
spellingShingle Key determinants of SMEs’ export performance: a resource-based view and contingency theory approach using potential mediators
Arsalan Safari (10300058)
Commerce, management, tourism and services
Business systems in context
Marketing
Export performance
Vietnam
SMEs
Structural equation modelling
Resource-based view
Contingency theory
status_str publishedVersion
title Key determinants of SMEs’ export performance: a resource-based view and contingency theory approach using potential mediators
title_full Key determinants of SMEs’ export performance: a resource-based view and contingency theory approach using potential mediators
title_fullStr Key determinants of SMEs’ export performance: a resource-based view and contingency theory approach using potential mediators
title_full_unstemmed Key determinants of SMEs’ export performance: a resource-based view and contingency theory approach using potential mediators
title_short Key determinants of SMEs’ export performance: a resource-based view and contingency theory approach using potential mediators
title_sort Key determinants of SMEs’ export performance: a resource-based view and contingency theory approach using potential mediators
topic Commerce, management, tourism and services
Business systems in context
Marketing
Export performance
Vietnam
SMEs
Structural equation modelling
Resource-based view
Contingency theory