Managing buyer experience in a buyer–supplier relationship in MSMEs and SMEs
<p>Monitoring buyer experience provides competitive advantages for suppliers as buyers explore the market before reaching a salesperson. Still, not many B2B suppliers monitor their buyers’ expectations throughout their procurement journey, especially in MSMEs and SMEs. In addition, the inducti...
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2022
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| _version_ | 1864513567941722112 |
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| author | Prashant Kumar (119326) |
| author2 | Amit Kumar Kushwaha (14156892) Arpan Kumar Kar (7134158) Yogesh K. Dwivedi (7197341) Nripendra P Rana (7134197) |
| author2_role | author author author author |
| author_facet | Prashant Kumar (119326) Amit Kumar Kushwaha (14156892) Arpan Kumar Kar (7134158) Yogesh K. Dwivedi (7197341) Nripendra P Rana (7134197) |
| author_role | author |
| dc.creator.none.fl_str_mv | Prashant Kumar (119326) Amit Kumar Kushwaha (14156892) Arpan Kumar Kar (7134158) Yogesh K. Dwivedi (7197341) Nripendra P Rana (7134197) |
| dc.date.none.fl_str_mv | 2022-11-22T21:12:52Z |
| dc.identifier.none.fl_str_mv | 10.1007/s10479-022-04954-3 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Managing_buyer_experience_in_a_buyer_supplier_relationship_in_MSMEs_and_SMEs/21601347 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Information systems Applied mathematics Management Science and Operations Research General Decision Sciences |
| dc.title.none.fl_str_mv | Managing buyer experience in a buyer–supplier relationship in MSMEs and SMEs |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p>Monitoring buyer experience provides competitive advantages for suppliers as buyers explore the market before reaching a salesperson. Still, not many B2B suppliers monitor their buyers’ expectations throughout their procurement journey, especially in MSMEs and SMEs. In addition, the inductive research on evaluating buyer experience in buyer–supplier relationships is minimal, leaving an unexplored research area. This study explores antecedents of buyer experience during the buyer–supplier relationship in MSMEs and SMEs. Further, we investigate the nature of the influence of extracted precursors on the buyer experience. Firstly, we obtain the possible antecedents from the literature on buyer–supplier experience and supplier selection criteria. We also establish hypotheses based on transaction cost theory, resource-based view (RBV), and information processing view. Secondly, we employ an investigation based on the social media analytics-based approach to uncover the antecedents of buyer experience and their nature of influence on MSMEs and SME suppliers. We found that buyer experience is influenced by sustainable orientation, management capabilities (such as crisis management and process innovation), and suppliers’ technology capabilities (digital readiness, big data analytical capability).</p><h2>Other Information</h2> <p> Published in: Annals of Operations Research<br> License: <a href="https://creativecommons.org/licenses/by/4.0" target="_blank">https://creativecommons.org/licenses/by/4.0</a><br>See article on publisher's website: <a href="http://dx.doi.org/10.1007/s10479-022-04954-3" target="_blank">http://dx.doi.org/10.1007/s10479-022-04954-3</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_8a820b5d573df67ca4c32cd6b9505b34 |
| identifier_str_mv | 10.1007/s10479-022-04954-3 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/21601347 |
| publishDate | 2022 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Managing buyer experience in a buyer–supplier relationship in MSMEs and SMEsPrashant Kumar (119326)Amit Kumar Kushwaha (14156892)Arpan Kumar Kar (7134158)Yogesh K. Dwivedi (7197341)Nripendra P Rana (7134197)Information systemsApplied mathematicsManagement Science and Operations ResearchGeneral Decision Sciences<p>Monitoring buyer experience provides competitive advantages for suppliers as buyers explore the market before reaching a salesperson. Still, not many B2B suppliers monitor their buyers’ expectations throughout their procurement journey, especially in MSMEs and SMEs. In addition, the inductive research on evaluating buyer experience in buyer–supplier relationships is minimal, leaving an unexplored research area. This study explores antecedents of buyer experience during the buyer–supplier relationship in MSMEs and SMEs. Further, we investigate the nature of the influence of extracted precursors on the buyer experience. Firstly, we obtain the possible antecedents from the literature on buyer–supplier experience and supplier selection criteria. We also establish hypotheses based on transaction cost theory, resource-based view (RBV), and information processing view. Secondly, we employ an investigation based on the social media analytics-based approach to uncover the antecedents of buyer experience and their nature of influence on MSMEs and SME suppliers. We found that buyer experience is influenced by sustainable orientation, management capabilities (such as crisis management and process innovation), and suppliers’ technology capabilities (digital readiness, big data analytical capability).</p><h2>Other Information</h2> <p> Published in: Annals of Operations Research<br> License: <a href="https://creativecommons.org/licenses/by/4.0" target="_blank">https://creativecommons.org/licenses/by/4.0</a><br>See article on publisher's website: <a href="http://dx.doi.org/10.1007/s10479-022-04954-3" target="_blank">http://dx.doi.org/10.1007/s10479-022-04954-3</a></p>2022-11-22T21:12:52ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1007/s10479-022-04954-3https://figshare.com/articles/journal_contribution/Managing_buyer_experience_in_a_buyer_supplier_relationship_in_MSMEs_and_SMEs/21601347CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/216013472022-11-22T21:12:52Z |
| spellingShingle | Managing buyer experience in a buyer–supplier relationship in MSMEs and SMEs Prashant Kumar (119326) Information systems Applied mathematics Management Science and Operations Research General Decision Sciences |
| status_str | publishedVersion |
| title | Managing buyer experience in a buyer–supplier relationship in MSMEs and SMEs |
| title_full | Managing buyer experience in a buyer–supplier relationship in MSMEs and SMEs |
| title_fullStr | Managing buyer experience in a buyer–supplier relationship in MSMEs and SMEs |
| title_full_unstemmed | Managing buyer experience in a buyer–supplier relationship in MSMEs and SMEs |
| title_short | Managing buyer experience in a buyer–supplier relationship in MSMEs and SMEs |
| title_sort | Managing buyer experience in a buyer–supplier relationship in MSMEs and SMEs |
| topic | Information systems Applied mathematics Management Science and Operations Research General Decision Sciences |