Dynamics of Muslim consumers’ behavior toward Halal products

<h3>Purpose</h3><p dir="ltr">Since Islamic markets are growing substantially, there is an urgent need to gain a better understanding of how Muslim consumers perceive products from a religious perspective. The purpose of this paper is to investigate the brain responses of...

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Bibliographic Details
Main Author: Osama Sam Al-Kwifi (18061030) (author)
Other Authors: Allam Abu Farha (18094795) (author), Zafar U. Ahmed (16698809) (author)
Published: 2019
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