Impact of Sensory Perceptions on the Urge to Buy Impulsively
<p dir="ltr">E-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating role of emotional states in the relationship...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , , |
| منشور في: |
2023
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| الموضوعات: | |
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إضافة وسم
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| _version_ | 1864513528003559424 |
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| author | Pooja Goel (2360743) |
| author2 | Aashish Garg (17380339) Anuj Sharma (656382) Nripendra P. Rana (14047252) |
| author2_role | author author author |
| author_facet | Pooja Goel (2360743) Aashish Garg (17380339) Anuj Sharma (656382) Nripendra P. Rana (14047252) |
| author_role | author |
| dc.creator.none.fl_str_mv | Pooja Goel (2360743) Aashish Garg (17380339) Anuj Sharma (656382) Nripendra P. Rana (14047252) |
| dc.date.none.fl_str_mv | 2023-06-26T03:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1080/08874417.2023.2224748 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Impact_of_Sensory_Perceptions_on_the_Urge_to_Buy_Impulsively/25150964 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Marketing Information and computing sciences Computer vision and multimedia computation Psychology Cognitive and computational psychology Sensory emotions impulsive buying e-commerce AR apps |
| dc.title.none.fl_str_mv | Impact of Sensory Perceptions on the Urge to Buy Impulsively |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p dir="ltr">E-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating role of emotional states in the relationship between sensory perceptions and UBI. It also examines whether involvement moderates the impact of emotional states on the UBI. Data were collected from users who have used augmented reality (AR) features in Lenskart App and purchased products at least once during the last two months. Overall, the sensory perceptions elicited by AR apps significantly influence customers’ emotional states, driving the UBI. The influence of emotional states on the UBI was also considerably moderated by product involvement. Several practical and theoretical implications for e-commerce retailers are also discussed.</p><h2>Other Information</h2><p dir="ltr">Published in: Journal of Computer Information Systems<br>License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1080/08874417.2023.2224748" target="_blank">https://dx.doi.org/10.1080/08874417.2023.2224748</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_947eff78a1b8c433d2262495e91c2ba8 |
| identifier_str_mv | 10.1080/08874417.2023.2224748 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/25150964 |
| publishDate | 2023 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Impact of Sensory Perceptions on the Urge to Buy ImpulsivelyPooja Goel (2360743)Aashish Garg (17380339)Anuj Sharma (656382)Nripendra P. Rana (14047252)Commerce, management, tourism and servicesMarketingInformation and computing sciencesComputer vision and multimedia computationPsychologyCognitive and computational psychologySensoryemotionsimpulsive buyinge-commerceAR apps<p dir="ltr">E-commerce retailers use augmented reality (AR) based apps for product presentations. This study investigates the influence of sensory perceptions in an urge to buy impulsively (UBI). This study further examines the mediating role of emotional states in the relationship between sensory perceptions and UBI. It also examines whether involvement moderates the impact of emotional states on the UBI. Data were collected from users who have used augmented reality (AR) features in Lenskart App and purchased products at least once during the last two months. Overall, the sensory perceptions elicited by AR apps significantly influence customers’ emotional states, driving the UBI. The influence of emotional states on the UBI was also considerably moderated by product involvement. Several practical and theoretical implications for e-commerce retailers are also discussed.</p><h2>Other Information</h2><p dir="ltr">Published in: Journal of Computer Information Systems<br>License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1080/08874417.2023.2224748" target="_blank">https://dx.doi.org/10.1080/08874417.2023.2224748</a></p>2023-06-26T03:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1080/08874417.2023.2224748https://figshare.com/articles/journal_contribution/Impact_of_Sensory_Perceptions_on_the_Urge_to_Buy_Impulsively/25150964CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/251509642023-06-26T03:00:00Z |
| spellingShingle | Impact of Sensory Perceptions on the Urge to Buy Impulsively Pooja Goel (2360743) Commerce, management, tourism and services Marketing Information and computing sciences Computer vision and multimedia computation Psychology Cognitive and computational psychology Sensory emotions impulsive buying e-commerce AR apps |
| status_str | publishedVersion |
| title | Impact of Sensory Perceptions on the Urge to Buy Impulsively |
| title_full | Impact of Sensory Perceptions on the Urge to Buy Impulsively |
| title_fullStr | Impact of Sensory Perceptions on the Urge to Buy Impulsively |
| title_full_unstemmed | Impact of Sensory Perceptions on the Urge to Buy Impulsively |
| title_short | Impact of Sensory Perceptions on the Urge to Buy Impulsively |
| title_sort | Impact of Sensory Perceptions on the Urge to Buy Impulsively |
| topic | Commerce, management, tourism and services Marketing Information and computing sciences Computer vision and multimedia computation Psychology Cognitive and computational psychology Sensory emotions impulsive buying e-commerce AR apps |