Examining the key determinants of the jordanian customer’s adoption of genetically modified food
<p>Genetically modified food (GMF) is one of the most debated issues in the food market. There has been considerable interest from both academic researchers and policy makers regarding the antecedents and consequences of the commercial adoption of GMF applications. Conceptually, GMF can be def...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | , , , |
| منشور في: |
2023
|
| الموضوعات: | |
| الوسوم: |
إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
|
| _version_ | 1864513529357271040 |
|---|---|
| author | Ali Abdallah Alalwan (17844227) |
| author2 | Saeid Abu-Romman (3715294) Ghazi Al-Weshah (17844230) Yogesh K. Dwivedi (7197341) Hanaa Albanna (13766360) |
| author2_role | author author author author |
| author_facet | Ali Abdallah Alalwan (17844227) Saeid Abu-Romman (3715294) Ghazi Al-Weshah (17844230) Yogesh K. Dwivedi (7197341) Hanaa Albanna (13766360) |
| author_role | author |
| dc.creator.none.fl_str_mv | Ali Abdallah Alalwan (17844227) Saeid Abu-Romman (3715294) Ghazi Al-Weshah (17844230) Yogesh K. Dwivedi (7197341) Hanaa Albanna (13766360) |
| dc.date.none.fl_str_mv | 2023-06-03T03:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1016/j.heliyon.2023.e16920 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Examining_the_key_determinants_of_the_jordanian_customer_s_adoption_of_genetically_modified_food/25059743 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Commerce, management, tourism and services Marketing GMF Jordan Adoption Customers DOI |
| dc.title.none.fl_str_mv | Examining the key determinants of the jordanian customer’s adoption of genetically modified food |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <p>Genetically modified food (GMF) is one of the most debated issues in the food market. There has been considerable interest from both academic researchers and policy makers regarding the antecedents and consequences of the commercial adoption of GMF applications. Conceptually, GMF can be defined as “Genetically modified (hereafter GM) foods are produced from genetically modified seeds or ingredients derived from plants or animals whose DNA has been manipulated using genetic engineering methods” [1, p. 2861]. However, only a limited number of studies have tested the related issues of GMF products from a customer perspective. Thus, this project intends to discover and examine the main drivers and hindrances in predicting customers’ intention and buying decision behaviour in developing Arabian countries (i.e., Jordan). A diffusion of innovations (DOIs) model was selected as the theoretical basis for the current study project. A field survey study was conducted to collect the requested quantitative data from a convenience sample of Jordanian customers. Statistical results largely supported the role of relative advantage, compatibility, trialability, social approval, awareness, perceived risk and price value on the behavioural intention to adopt GMF products, which in turn significantly predicted actual adoption behaviour. The results of the current project will hopefully expand the current academic understanding of the main factors that predict Jordanian customers’ perception and adoption of GMF products.</p><h2>Other Information</h2> <p> Published in: Heliyon<br> License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1016/j.heliyon.2023.e16920" target="_blank">https://dx.doi.org/10.1016/j.heliyon.2023.e16920</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_9e77af50dbd65d693669165e48086e37 |
| identifier_str_mv | 10.1016/j.heliyon.2023.e16920 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/25059743 |
| publishDate | 2023 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Examining the key determinants of the jordanian customer’s adoption of genetically modified foodAli Abdallah Alalwan (17844227)Saeid Abu-Romman (3715294)Ghazi Al-Weshah (17844230)Yogesh K. Dwivedi (7197341)Hanaa Albanna (13766360)Commerce, management, tourism and servicesMarketingGMFJordanAdoptionCustomersDOI<p>Genetically modified food (GMF) is one of the most debated issues in the food market. There has been considerable interest from both academic researchers and policy makers regarding the antecedents and consequences of the commercial adoption of GMF applications. Conceptually, GMF can be defined as “Genetically modified (hereafter GM) foods are produced from genetically modified seeds or ingredients derived from plants or animals whose DNA has been manipulated using genetic engineering methods” [1, p. 2861]. However, only a limited number of studies have tested the related issues of GMF products from a customer perspective. Thus, this project intends to discover and examine the main drivers and hindrances in predicting customers’ intention and buying decision behaviour in developing Arabian countries (i.e., Jordan). A diffusion of innovations (DOIs) model was selected as the theoretical basis for the current study project. A field survey study was conducted to collect the requested quantitative data from a convenience sample of Jordanian customers. Statistical results largely supported the role of relative advantage, compatibility, trialability, social approval, awareness, perceived risk and price value on the behavioural intention to adopt GMF products, which in turn significantly predicted actual adoption behaviour. The results of the current project will hopefully expand the current academic understanding of the main factors that predict Jordanian customers’ perception and adoption of GMF products.</p><h2>Other Information</h2> <p> Published in: Heliyon<br> License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1016/j.heliyon.2023.e16920" target="_blank">https://dx.doi.org/10.1016/j.heliyon.2023.e16920</a></p>2023-06-03T03:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1016/j.heliyon.2023.e16920https://figshare.com/articles/journal_contribution/Examining_the_key_determinants_of_the_jordanian_customer_s_adoption_of_genetically_modified_food/25059743CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/250597432023-06-03T03:00:00Z |
| spellingShingle | Examining the key determinants of the jordanian customer’s adoption of genetically modified food Ali Abdallah Alalwan (17844227) Commerce, management, tourism and services Marketing GMF Jordan Adoption Customers DOI |
| status_str | publishedVersion |
| title | Examining the key determinants of the jordanian customer’s adoption of genetically modified food |
| title_full | Examining the key determinants of the jordanian customer’s adoption of genetically modified food |
| title_fullStr | Examining the key determinants of the jordanian customer’s adoption of genetically modified food |
| title_full_unstemmed | Examining the key determinants of the jordanian customer’s adoption of genetically modified food |
| title_short | Examining the key determinants of the jordanian customer’s adoption of genetically modified food |
| title_sort | Examining the key determinants of the jordanian customer’s adoption of genetically modified food |
| topic | Commerce, management, tourism and services Marketing GMF Jordan Adoption Customers DOI |