Human digital thought clones: the <i>Holy Grail</i> of artificial intelligence for big data

<p dir="ltr">This article explores the legal and ethical implications of big data’s pursuit of human ‘digital thought clones’. It identifies various types of digital clones that have been developed and demonstrates how the pursuit of more accurate personalised consumer data for micro...

Full description

Saved in:
Bibliographic Details
Main Author: Jon Truby (14153022) (author)
Other Authors: Rafael Brown (18891736) (author)
Published: 2020
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1864513553661165568
author Jon Truby (14153022)
author2 Rafael Brown (18891736)
author2_role author
author_facet Jon Truby (14153022)
Rafael Brown (18891736)
author_role author
dc.creator.none.fl_str_mv Jon Truby (14153022)
Rafael Brown (18891736)
dc.date.none.fl_str_mv 2020-12-01T00:00:00Z
dc.identifier.none.fl_str_mv 10.1080/13600834.2020.1850174
dc.relation.none.fl_str_mv https://figshare.com/articles/journal_contribution/Human_digital_thought_clones_the_i_Holy_Grail_i_of_artificial_intelligence_for_big_data/27987821
dc.rights.none.fl_str_mv CC BY 4.0
info:eu-repo/semantics/openAccess
dc.subject.none.fl_str_mv Information and computing sciences
Data management and data science
Law and legal studies
Public law
Philosophy and religious studies
Applied ethics
Digital thought clone
digital clone
artificial intelligence
micro-targeting
human digital twins
algorithmic pricing
dc.title.none.fl_str_mv Human digital thought clones: the <i>Holy Grail</i> of artificial intelligence for big data
dc.type.none.fl_str_mv Text
Journal contribution
info:eu-repo/semantics/publishedVersion
text
contribution to journal
description <p dir="ltr">This article explores the legal and ethical implications of big data’s pursuit of human ‘digital thought clones’. It identifies various types of digital clones that have been developed and demonstrates how the pursuit of more accurate personalised consumer data for micro-targeting leads to the evolution of digital thought clones. The article explains the business case for digital thought clones and how this is the commercial Holy Grail for profit-seeking big data and advertisers, who have commoditised predictions of digital behaviour data. Given big data’s industrial-scale data mining and relentless commercialisation of all types of human data, this article identifies some types of protections but argues that more jurisdictions urgently need to enact legislation similar to the General Data Protection Regulation in Europe to protect people against unscrupulous and harmful uses of their data and the unauthorised development and use of digital thought clones.</p><h2>Other Information</h2><p dir="ltr">Published in: Information & Communications Technology Law<br>License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1080/13600834.2020.1850174" target="_blank">https://dx.doi.org/10.1080/13600834.2020.1850174</a></p>
eu_rights_str_mv openAccess
id Manara2_a84fb37cb740b5c399fca36aeb0f13d6
identifier_str_mv 10.1080/13600834.2020.1850174
network_acronym_str Manara2
network_name_str Manara2
oai_identifier_str oai:figshare.com:article/27987821
publishDate 2020
repository.mail.fl_str_mv
repository.name.fl_str_mv
repository_id_str
rights_invalid_str_mv CC BY 4.0
spelling Human digital thought clones: the <i>Holy Grail</i> of artificial intelligence for big dataJon Truby (14153022)Rafael Brown (18891736)Information and computing sciencesData management and data scienceLaw and legal studiesPublic lawPhilosophy and religious studiesApplied ethicsDigital thought clonedigital cloneartificial intelligencemicro-targetinghuman digital twinsalgorithmic pricing<p dir="ltr">This article explores the legal and ethical implications of big data’s pursuit of human ‘digital thought clones’. It identifies various types of digital clones that have been developed and demonstrates how the pursuit of more accurate personalised consumer data for micro-targeting leads to the evolution of digital thought clones. The article explains the business case for digital thought clones and how this is the commercial Holy Grail for profit-seeking big data and advertisers, who have commoditised predictions of digital behaviour data. Given big data’s industrial-scale data mining and relentless commercialisation of all types of human data, this article identifies some types of protections but argues that more jurisdictions urgently need to enact legislation similar to the General Data Protection Regulation in Europe to protect people against unscrupulous and harmful uses of their data and the unauthorised development and use of digital thought clones.</p><h2>Other Information</h2><p dir="ltr">Published in: Information & Communications Technology Law<br>License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1080/13600834.2020.1850174" target="_blank">https://dx.doi.org/10.1080/13600834.2020.1850174</a></p>2020-12-01T00:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1080/13600834.2020.1850174https://figshare.com/articles/journal_contribution/Human_digital_thought_clones_the_i_Holy_Grail_i_of_artificial_intelligence_for_big_data/27987821CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/279878212020-12-01T00:00:00Z
spellingShingle Human digital thought clones: the <i>Holy Grail</i> of artificial intelligence for big data
Jon Truby (14153022)
Information and computing sciences
Data management and data science
Law and legal studies
Public law
Philosophy and religious studies
Applied ethics
Digital thought clone
digital clone
artificial intelligence
micro-targeting
human digital twins
algorithmic pricing
status_str publishedVersion
title Human digital thought clones: the <i>Holy Grail</i> of artificial intelligence for big data
title_full Human digital thought clones: the <i>Holy Grail</i> of artificial intelligence for big data
title_fullStr Human digital thought clones: the <i>Holy Grail</i> of artificial intelligence for big data
title_full_unstemmed Human digital thought clones: the <i>Holy Grail</i> of artificial intelligence for big data
title_short Human digital thought clones: the <i>Holy Grail</i> of artificial intelligence for big data
title_sort Human digital thought clones: the <i>Holy Grail</i> of artificial intelligence for big data
topic Information and computing sciences
Data management and data science
Law and legal studies
Public law
Philosophy and religious studies
Applied ethics
Digital thought clone
digital clone
artificial intelligence
micro-targeting
human digital twins
algorithmic pricing