Protecting Private Attributes in App Based Mobile User Profiling

<p dir="ltr">The Analytics companies enable successful targeted advertising via user profiles, derived from the mobile apps installed by specific users, and hence have become an integral part of the mobile advertising industry. This threatens the users' privacy, when profiling i...

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Bibliographic Details
Main Author:	Imdad Ullah (18372291) (author)
Other Authors:	Roksana Boreli (19672726) (author), Salil S. Kanhere (19672729) (author), Sanjay Chawla (4254202) (author), Tariq Ahamed Ahanger (19672732) (author), Usman Tariq (12573403) (author)
Published:	2020
Subjects:	Information and computing sciences Cybersecurity and privacy Human-centred computing Privacy targeted ads mobile apps obfuscation user experience Advertising Google Ecosystems Servers Companies Mobile handsets
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Protecting Private Attributes in App Based Mobile User Profiling

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