How do restaurant atmospherics influence restaurant authenticity? An integrative framework and empirical evidence

<p dir="ltr">The study proposes an integrative conceptualization to capture the theoretical notion of perceived restaurant authenticity (PRA). It conceptualizes PRA as a multidimensional construct consisting of four dimensions. Furthermore, the study proposes a conceptual model that...

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Bibliographic Details
Main Author: Shaymaa Al-Kilani (17269030) (author)
Other Authors: Kamel El Hedhli (17100172) (author)
Published: 2021
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