Exploring the ‘Dark Side’ of AI‐Powered Digital Assistants: A Moderated Mediation Model of Antecedents and Outcomes of Perceived Creepiness
<p dir="ltr">Artificial intelligence‐powered digital assistants (DAs) offer benefits, but their downsides can hinder user adoption and limit market potential. Although research exists on users' experiences with DAs, less is known about how user characteristics influence percepti...
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2025
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