Classifying online corporate reputation with machine learning: a study in the banking domain
<h3>Purpose</h3><p dir="ltr">User-generated social media comments can be a useful source of information for understanding online corporate reputation. However, the manual classification of these comments is challenging due to their high volume and unstructured nature. The...
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| مؤلفون آخرون: | , , |
| منشور في: |
2019
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| _version_ | 1864513526364635136 |
|---|---|
| author | Anette Rantanen (18060340) |
| author2 | Joni Salminen (7434770) Filip Ginter (45973) Bernard J. Jansen (7434779) |
| author2_role | author author author |
| author_facet | Anette Rantanen (18060340) Joni Salminen (7434770) Filip Ginter (45973) Bernard J. Jansen (7434779) |
| author_role | author |
| dc.creator.none.fl_str_mv | Anette Rantanen (18060340) Joni Salminen (7434770) Filip Ginter (45973) Bernard J. Jansen (7434779) |
| dc.date.none.fl_str_mv | 2019-11-05T03:00:00Z |
| dc.identifier.none.fl_str_mv | 10.1108/intr-07-2018-0318 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/journal_contribution/Classifying_online_corporate_reputation_with_machine_learning_a_study_in_the_banking_domain/25295242 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Economics Econometrics Human society Political science Banking industry Neural networks Social media Machine learning Online corporate reputation |
| dc.title.none.fl_str_mv | Classifying online corporate reputation with machine learning: a study in the banking domain |
| dc.type.none.fl_str_mv | Text Journal contribution info:eu-repo/semantics/publishedVersion text contribution to journal |
| description | <h3>Purpose</h3><p dir="ltr">User-generated social media comments can be a useful source of information for understanding online corporate reputation. However, the manual classification of these comments is challenging due to their high volume and unstructured nature. The purpose of this paper is to develop a classification framework and machine learning model to overcome these limitations.</p><h3>Design/methodology/approach</h3><p dir="ltr">The authors create a multi-dimensional classification framework for the online corporate reputation that includes six main dimensions synthesized from prior literature: quality, reliability, responsibility, successfulness, pleasantness and innovativeness. To evaluate the classification framework’s performance on real data, the authors retrieve 19,991 social media comments about two Finnish banks and use a convolutional neural network (CNN) to classify automatically the comments based on manually annotated training data.</p><h3>Findings</h3><p dir="ltr">After parameter optimization, the neural network achieves an accuracy between 52.7 and 65.2 percent on real-world data, which is reasonable given the high number of classes. The findings also indicate that prior work has not captured all the facets of online corporate reputation.</p><h3>Practical implications</h3><p dir="ltr">For practical purposes, the authors provide a comprehensive classification framework for online corporate reputation, which companies and organizations operating in various domains can use. Moreover, the authors demonstrate that using a limited amount of training data can yield a satisfactory multiclass classifier when using CNN.</p><h3>Originality/value</h3><p dir="ltr">This is the first attempt at automatically classifying online corporate reputation using an online-specific classification framework.</p><h2>Other Information</h2><p dir="ltr">Published in: Internet Research<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1108/intr-07-2018-0318" target="_blank">https://dx.doi.org/10.1108/intr-07-2018-0318</a></p> |
| eu_rights_str_mv | openAccess |
| id | Manara2_c7d7b00b7289e018af97268395ea2b28 |
| identifier_str_mv | 10.1108/intr-07-2018-0318 |
| network_acronym_str | Manara2 |
| network_name_str | Manara2 |
| oai_identifier_str | oai:figshare.com:article/25295242 |
| publishDate | 2019 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Classifying online corporate reputation with machine learning: a study in the banking domainAnette Rantanen (18060340)Joni Salminen (7434770)Filip Ginter (45973)Bernard J. Jansen (7434779)EconomicsEconometricsHuman societyPolitical scienceBanking industryNeural networksSocial mediaMachine learningOnline corporate reputation<h3>Purpose</h3><p dir="ltr">User-generated social media comments can be a useful source of information for understanding online corporate reputation. However, the manual classification of these comments is challenging due to their high volume and unstructured nature. The purpose of this paper is to develop a classification framework and machine learning model to overcome these limitations.</p><h3>Design/methodology/approach</h3><p dir="ltr">The authors create a multi-dimensional classification framework for the online corporate reputation that includes six main dimensions synthesized from prior literature: quality, reliability, responsibility, successfulness, pleasantness and innovativeness. To evaluate the classification framework’s performance on real data, the authors retrieve 19,991 social media comments about two Finnish banks and use a convolutional neural network (CNN) to classify automatically the comments based on manually annotated training data.</p><h3>Findings</h3><p dir="ltr">After parameter optimization, the neural network achieves an accuracy between 52.7 and 65.2 percent on real-world data, which is reasonable given the high number of classes. The findings also indicate that prior work has not captured all the facets of online corporate reputation.</p><h3>Practical implications</h3><p dir="ltr">For practical purposes, the authors provide a comprehensive classification framework for online corporate reputation, which companies and organizations operating in various domains can use. Moreover, the authors demonstrate that using a limited amount of training data can yield a satisfactory multiclass classifier when using CNN.</p><h3>Originality/value</h3><p dir="ltr">This is the first attempt at automatically classifying online corporate reputation using an online-specific classification framework.</p><h2>Other Information</h2><p dir="ltr">Published in: Internet Research<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1108/intr-07-2018-0318" target="_blank">https://dx.doi.org/10.1108/intr-07-2018-0318</a></p>2019-11-05T03:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1108/intr-07-2018-0318https://figshare.com/articles/journal_contribution/Classifying_online_corporate_reputation_with_machine_learning_a_study_in_the_banking_domain/25295242CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/252952422019-11-05T03:00:00Z |
| spellingShingle | Classifying online corporate reputation with machine learning: a study in the banking domain Anette Rantanen (18060340) Economics Econometrics Human society Political science Banking industry Neural networks Social media Machine learning Online corporate reputation |
| status_str | publishedVersion |
| title | Classifying online corporate reputation with machine learning: a study in the banking domain |
| title_full | Classifying online corporate reputation with machine learning: a study in the banking domain |
| title_fullStr | Classifying online corporate reputation with machine learning: a study in the banking domain |
| title_full_unstemmed | Classifying online corporate reputation with machine learning: a study in the banking domain |
| title_short | Classifying online corporate reputation with machine learning: a study in the banking domain |
| title_sort | Classifying online corporate reputation with machine learning: a study in the banking domain |
| topic | Economics Econometrics Human society Political science Banking industry Neural networks Social media Machine learning Online corporate reputation |