Classifying online corporate reputation with machine learning: a study in the banking domain

<h3>Purpose</h3><p dir="ltr">User-generated social media comments can be a useful source of information for understanding online corporate reputation. However, the manual classification of these comments is challenging due to their high volume and unstructured nature. The...

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Bibliographic Details
Main Author: Anette Rantanen (18060340) (author)
Other Authors: Joni Salminen (7434770) (author), Filip Ginter (45973) (author), Bernard J. Jansen (7434779) (author)
Published: 2019
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