Explainable persuasion for interactive design: The case of online gambling

<p>Persuasive technology refers to digital means that influence attitude behaviour, and decisions. While the professional design of persuasive interfaces considers user interests and freedom of choice a primary requirement, principles and methods to achieve it are yet to be introduced. In the...

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Main Author: Deniz Cemiloglu (17150980) (author)
Other Authors: Emily Arden-Close (3419477) (author), Sarah E. Hodge (12065997) (author), Raian Ali (12066006) (author)
Published: 2022
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author Deniz Cemiloglu (17150980)
author2 Emily Arden-Close (3419477)
Sarah E. Hodge (12065997)
Raian Ali (12066006)
author2_role author
author
author
author_facet Deniz Cemiloglu (17150980)
Emily Arden-Close (3419477)
Sarah E. Hodge (12065997)
Raian Ali (12066006)
author_role author
dc.creator.none.fl_str_mv Deniz Cemiloglu (17150980)
Emily Arden-Close (3419477)
Sarah E. Hodge (12065997)
Raian Ali (12066006)
dc.date.none.fl_str_mv 2022-10-27T18:00:00Z
dc.identifier.none.fl_str_mv 10.1016/j.jss.2022.111517
dc.relation.none.fl_str_mv https://figshare.com/articles/journal_contribution/Explainable_persuasion_for_interactive_design_The_case_of_online_gambling/26661586
dc.rights.none.fl_str_mv CC BY 4.0
info:eu-repo/semantics/openAccess
dc.subject.none.fl_str_mv Information and computing sciences
Artificial intelligence
Human-centred computing
Software engineering
Explainability
Persuasive systems
Ethical design
Informed consent
Online gambling
dc.title.none.fl_str_mv Explainable persuasion for interactive design: The case of online gambling
dc.type.none.fl_str_mv Text
Journal contribution
info:eu-repo/semantics/publishedVersion
text
contribution to journal
description <p>Persuasive technology refers to digital means that influence attitude behaviour, and decisions. While the professional design of persuasive interfaces considers user interests and freedom of choice a primary requirement, principles and methods to achieve it are yet to be introduced. In the design of persuasive interfaces, fulfilling conditions of informed consent can help establish transparency and address such ethical issues. This paper defined explainable persuasion, its potential form, and benefits and explored whether explainable persuasion is a user requirement on demand. This paper further examined explainable persuasion design from the user’s perspective and reported on acceptance and rejection factors, as well as possible design tensions and solutions. In this study, we took online gambling as a case study. A total of 250 UK-based users of gambling platforms (age range 18–75, 127 female) completed our online survey based on principles of persuasion and explainability. Findings showed that players were aware of the use, persuasive intent, and potential harm of various persuasive design techniques used in online gambling platforms (e.g., the use of in-game rewards, reminders, and praise to encourage further gambling). Despite this awareness, they agreed that explainable persuasion can still help users stay in control of their online experience, increase their positive attitude towards the online system, and keep them reminded of the potential side effects of persuasive interfaces. Future research is required to enhance the design and implementation of explainable persuasion in persuasive interfaces.</p><h2>Other Information</h2> <p> Published in: Journal of Systems and Software<br> License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1016/j.jss.2022.111517" target="_blank">https://dx.doi.org/10.1016/j.jss.2022.111517</a></p>
eu_rights_str_mv openAccess
id Manara2_d1285ac48092fe62c20cc2269207b81c
identifier_str_mv 10.1016/j.jss.2022.111517
network_acronym_str Manara2
network_name_str Manara2
oai_identifier_str oai:figshare.com:article/26661586
publishDate 2022
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rights_invalid_str_mv CC BY 4.0
spelling Explainable persuasion for interactive design: The case of online gamblingDeniz Cemiloglu (17150980)Emily Arden-Close (3419477)Sarah E. Hodge (12065997)Raian Ali (12066006)Information and computing sciencesArtificial intelligenceHuman-centred computingSoftware engineeringExplainabilityPersuasive systemsEthical designInformed consentOnline gambling<p>Persuasive technology refers to digital means that influence attitude behaviour, and decisions. While the professional design of persuasive interfaces considers user interests and freedom of choice a primary requirement, principles and methods to achieve it are yet to be introduced. In the design of persuasive interfaces, fulfilling conditions of informed consent can help establish transparency and address such ethical issues. This paper defined explainable persuasion, its potential form, and benefits and explored whether explainable persuasion is a user requirement on demand. This paper further examined explainable persuasion design from the user’s perspective and reported on acceptance and rejection factors, as well as possible design tensions and solutions. In this study, we took online gambling as a case study. A total of 250 UK-based users of gambling platforms (age range 18–75, 127 female) completed our online survey based on principles of persuasion and explainability. Findings showed that players were aware of the use, persuasive intent, and potential harm of various persuasive design techniques used in online gambling platforms (e.g., the use of in-game rewards, reminders, and praise to encourage further gambling). Despite this awareness, they agreed that explainable persuasion can still help users stay in control of their online experience, increase their positive attitude towards the online system, and keep them reminded of the potential side effects of persuasive interfaces. Future research is required to enhance the design and implementation of explainable persuasion in persuasive interfaces.</p><h2>Other Information</h2> <p> Published in: Journal of Systems and Software<br> License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1016/j.jss.2022.111517" target="_blank">https://dx.doi.org/10.1016/j.jss.2022.111517</a></p>2022-10-27T18:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1016/j.jss.2022.111517https://figshare.com/articles/journal_contribution/Explainable_persuasion_for_interactive_design_The_case_of_online_gambling/26661586CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/266615862022-10-27T18:00:00Z
spellingShingle Explainable persuasion for interactive design: The case of online gambling
Deniz Cemiloglu (17150980)
Information and computing sciences
Artificial intelligence
Human-centred computing
Software engineering
Explainability
Persuasive systems
Ethical design
Informed consent
Online gambling
status_str publishedVersion
title Explainable persuasion for interactive design: The case of online gambling
title_full Explainable persuasion for interactive design: The case of online gambling
title_fullStr Explainable persuasion for interactive design: The case of online gambling
title_full_unstemmed Explainable persuasion for interactive design: The case of online gambling
title_short Explainable persuasion for interactive design: The case of online gambling
title_sort Explainable persuasion for interactive design: The case of online gambling
topic Information and computing sciences
Artificial intelligence
Human-centred computing
Software engineering
Explainability
Persuasive systems
Ethical design
Informed consent
Online gambling