Good Things Come from Small Places: Communicating Qatar to World Cup Tourists

<p dir="ltr">This paper deals with the discursive and linguistic ways in which the World Cup 2022 is communicated to a global audience of potential tourists. More specifically, three distinctive communicative phases are identified, which include the “Expect Amazing”, “Deliver Amazing...

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محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Irene Theodoropoulou (18094816) (author)
منشور في: 2024
الموضوعات:
الوسوم: إضافة وسم
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author Irene Theodoropoulou (18094816)
author_facet Irene Theodoropoulou (18094816)
author_role author
dc.creator.none.fl_str_mv Irene Theodoropoulou (18094816)
dc.date.none.fl_str_mv 2024-09-23T09:00:00Z
dc.identifier.none.fl_str_mv 10.1080/21534764.2024.2372610
dc.relation.none.fl_str_mv https://figshare.com/articles/journal_contribution/Good_Things_Come_from_Small_Places_Communicating_Qatar_to_World_Cup_Tourists/32075802
dc.rights.none.fl_str_mv CC BY 4.0
info:eu-repo/semantics/openAccess
dc.subject.none.fl_str_mv Commerce, management, tourism and services
Tourism
Language, communication and culture
Communication and media studies
Cultural studies
World Cup 2022
Qatar
discourse
enregisterment
semiotic landscape
tourism
cosmopolitanism
dc.title.none.fl_str_mv Good Things Come from Small Places: Communicating Qatar to World Cup Tourists
dc.type.none.fl_str_mv Text
Journal contribution
info:eu-repo/semantics/publishedVersion
text
contribution to journal
description <p dir="ltr">This paper deals with the discursive and linguistic ways in which the World Cup 2022 is communicated to a global audience of potential tourists. More specifically, three distinctive communicative phases are identified, which include the “Expect Amazing”, “Deliver Amazing”, and “Now is All” ones. With a focus on the enregisterment of the World Cup 2022 as a tourism-related discourse, it is argued that the Qatari authorities employ the various phases of the event communicatively not only in order to give a tangible answer to the accusations they have been receiving primarily on behalf of the Western media but also in order for them to put Qatar on the global tourist map, to rebrand the country, and ultimately to establish tourism as one of the country’s basic revenue sources in the post-World Cup era in an overall attempt to diversify its economy.</p><h2 dir="ltr">Other Information</h2><p dir="ltr">Published in: Journal of Arabian Studies<br>License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1080/21534764.2024.2372610" target="_blank">https://dx.doi.org/10.1080/21534764.2024.2372610</a></p>
eu_rights_str_mv openAccess
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identifier_str_mv 10.1080/21534764.2024.2372610
network_acronym_str Manara2
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oai_identifier_str oai:figshare.com:article/32075802
publishDate 2024
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spelling Good Things Come from Small Places: Communicating Qatar to World Cup TouristsIrene Theodoropoulou (18094816)Commerce, management, tourism and servicesTourismLanguage, communication and cultureCommunication and media studiesCultural studiesWorld Cup 2022Qatardiscourseenregistermentsemiotic landscapetourismcosmopolitanism<p dir="ltr">This paper deals with the discursive and linguistic ways in which the World Cup 2022 is communicated to a global audience of potential tourists. More specifically, three distinctive communicative phases are identified, which include the “Expect Amazing”, “Deliver Amazing”, and “Now is All” ones. With a focus on the enregisterment of the World Cup 2022 as a tourism-related discourse, it is argued that the Qatari authorities employ the various phases of the event communicatively not only in order to give a tangible answer to the accusations they have been receiving primarily on behalf of the Western media but also in order for them to put Qatar on the global tourist map, to rebrand the country, and ultimately to establish tourism as one of the country’s basic revenue sources in the post-World Cup era in an overall attempt to diversify its economy.</p><h2 dir="ltr">Other Information</h2><p dir="ltr">Published in: Journal of Arabian Studies<br>License: <a href="http://creativecommons.org/licenses/by/4.0/" target="_blank">http://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.1080/21534764.2024.2372610" target="_blank">https://dx.doi.org/10.1080/21534764.2024.2372610</a></p>2024-09-23T09:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.1080/21534764.2024.2372610https://figshare.com/articles/journal_contribution/Good_Things_Come_from_Small_Places_Communicating_Qatar_to_World_Cup_Tourists/32075802CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/320758022024-09-23T09:00:00Z
spellingShingle Good Things Come from Small Places: Communicating Qatar to World Cup Tourists
Irene Theodoropoulou (18094816)
Commerce, management, tourism and services
Tourism
Language, communication and culture
Communication and media studies
Cultural studies
World Cup 2022
Qatar
discourse
enregisterment
semiotic landscape
tourism
cosmopolitanism
status_str publishedVersion
title Good Things Come from Small Places: Communicating Qatar to World Cup Tourists
title_full Good Things Come from Small Places: Communicating Qatar to World Cup Tourists
title_fullStr Good Things Come from Small Places: Communicating Qatar to World Cup Tourists
title_full_unstemmed Good Things Come from Small Places: Communicating Qatar to World Cup Tourists
title_short Good Things Come from Small Places: Communicating Qatar to World Cup Tourists
title_sort Good Things Come from Small Places: Communicating Qatar to World Cup Tourists
topic Commerce, management, tourism and services
Tourism
Language, communication and culture
Communication and media studies
Cultural studies
World Cup 2022
Qatar
discourse
enregisterment
semiotic landscape
tourism
cosmopolitanism