Consumer Health Search on the Web: Study of Web Page Understandability and Its Integration in Ranking Algorithms

<h3>Background:</h3><p dir="ltr">Understandability plays a key role in ensuring that people accessing health information are capable of gaining insights that can assist them with their health concerns and choices. The access to unclear or misleading information has been s...

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محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Joao Palotti (8479842) (author)
مؤلفون آخرون: Guido Zuccon (18618922) (author), Allan Hanbury (18618925) (author)
منشور في: 2019
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author Joao Palotti (8479842)
author2 Guido Zuccon (18618922)
Allan Hanbury (18618925)
author2_role author
author
author_facet Joao Palotti (8479842)
Guido Zuccon (18618922)
Allan Hanbury (18618925)
author_role author
dc.creator.none.fl_str_mv Joao Palotti (8479842)
Guido Zuccon (18618922)
Allan Hanbury (18618925)
dc.date.none.fl_str_mv 2019-01-30T03:00:00Z
dc.identifier.none.fl_str_mv 10.2196/10986
dc.relation.none.fl_str_mv https://figshare.com/articles/journal_contribution/Consumer_Health_Search_on_the_Web_Study_of_Web_Page_Understandability_and_Its_Integration_in_Ranking_Algorithms/25907773
dc.rights.none.fl_str_mv CC BY 4.0
info:eu-repo/semantics/openAccess
dc.subject.none.fl_str_mv Health sciences
Health services and systems
readability
literacy
comprehension
patients
machine learning
dc.title.none.fl_str_mv Consumer Health Search on the Web: Study of Web Page Understandability and Its Integration in Ranking Algorithms
dc.type.none.fl_str_mv Text
Journal contribution
info:eu-repo/semantics/publishedVersion
text
contribution to journal
description <h3>Background:</h3><p dir="ltr">Understandability plays a key role in ensuring that people accessing health information are capable of gaining insights that can assist them with their health concerns and choices. The access to unclear or misleading information has been shown to negatively impact the health decisions of the general public.</p><p><br></p><h3>Objective:</h3><p dir="ltr">The aim of this study was to investigate methods to estimate the understandability of health Web pages and use these to improve the retrieval of information for people seeking health advice on the Web.</p><p><br></p><h3>Methods:</h3><p dir="ltr">Our investigation considered methods to automatically estimate the understandability of health information in Web pages, and it provided a thorough evaluation of these methods using human assessments as well as an analysis of preprocessing factors affecting understandability estimations and associated pitfalls. Furthermore, lessons learned for estimating Web page understandability were applied to the construction of retrieval methods, with specific attention to retrieving information understandable by the general public.</p><p><br></p><h3>Results:</h3><p dir="ltr">We found that machine learning techniques were more suitable to estimate health Web page understandability than traditional readability formulae, which are often used as guidelines and benchmark by health information providers on the Web (larger difference found for Pearson correlation of .602 using gradient boosting regressor compared with .438 using Simple Measure of Gobbledygook Index with the Conference and Labs of the Evaluation Forum eHealth 2015 collection).</p><p><br></p><h3>Conclusions:</h3><p dir="ltr">The findings reported in this paper are important for specialized search services tailored to support the general public in seeking health advice on the Web, as they document and empirically validate state-of-the-art techniques and settings for this domain application.</p><p dir="ltr"><br></p><p dir="ltr">J Med Internet Res 2019;21(1):e10986</p><h2>Other Information</h2><p dir="ltr">Published in: Journal of Medical Internet Research<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.2196/10986" target="_blank">https://dx.doi.org/10.2196/10986</a></p>
eu_rights_str_mv openAccess
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identifier_str_mv 10.2196/10986
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oai_identifier_str oai:figshare.com:article/25907773
publishDate 2019
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rights_invalid_str_mv CC BY 4.0
spelling Consumer Health Search on the Web: Study of Web Page Understandability and Its Integration in Ranking AlgorithmsJoao Palotti (8479842)Guido Zuccon (18618922)Allan Hanbury (18618925)Health sciencesHealth services and systemsreadabilityliteracycomprehensionpatientsmachine learning<h3>Background:</h3><p dir="ltr">Understandability plays a key role in ensuring that people accessing health information are capable of gaining insights that can assist them with their health concerns and choices. The access to unclear or misleading information has been shown to negatively impact the health decisions of the general public.</p><p><br></p><h3>Objective:</h3><p dir="ltr">The aim of this study was to investigate methods to estimate the understandability of health Web pages and use these to improve the retrieval of information for people seeking health advice on the Web.</p><p><br></p><h3>Methods:</h3><p dir="ltr">Our investigation considered methods to automatically estimate the understandability of health information in Web pages, and it provided a thorough evaluation of these methods using human assessments as well as an analysis of preprocessing factors affecting understandability estimations and associated pitfalls. Furthermore, lessons learned for estimating Web page understandability were applied to the construction of retrieval methods, with specific attention to retrieving information understandable by the general public.</p><p><br></p><h3>Results:</h3><p dir="ltr">We found that machine learning techniques were more suitable to estimate health Web page understandability than traditional readability formulae, which are often used as guidelines and benchmark by health information providers on the Web (larger difference found for Pearson correlation of .602 using gradient boosting regressor compared with .438 using Simple Measure of Gobbledygook Index with the Conference and Labs of the Evaluation Forum eHealth 2015 collection).</p><p><br></p><h3>Conclusions:</h3><p dir="ltr">The findings reported in this paper are important for specialized search services tailored to support the general public in seeking health advice on the Web, as they document and empirically validate state-of-the-art techniques and settings for this domain application.</p><p dir="ltr"><br></p><p dir="ltr">J Med Internet Res 2019;21(1):e10986</p><h2>Other Information</h2><p dir="ltr">Published in: Journal of Medical Internet Research<br>License: <a href="https://creativecommons.org/licenses/by/4.0/" target="_blank">https://creativecommons.org/licenses/by/4.0/</a><br>See article on publisher's website: <a href="https://dx.doi.org/10.2196/10986" target="_blank">https://dx.doi.org/10.2196/10986</a></p>2019-01-30T03:00:00ZTextJournal contributioninfo:eu-repo/semantics/publishedVersiontextcontribution to journal10.2196/10986https://figshare.com/articles/journal_contribution/Consumer_Health_Search_on_the_Web_Study_of_Web_Page_Understandability_and_Its_Integration_in_Ranking_Algorithms/25907773CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/259077732019-01-30T03:00:00Z
spellingShingle Consumer Health Search on the Web: Study of Web Page Understandability and Its Integration in Ranking Algorithms
Joao Palotti (8479842)
Health sciences
Health services and systems
readability
literacy
comprehension
patients
machine learning
status_str publishedVersion
title Consumer Health Search on the Web: Study of Web Page Understandability and Its Integration in Ranking Algorithms
title_full Consumer Health Search on the Web: Study of Web Page Understandability and Its Integration in Ranking Algorithms
title_fullStr Consumer Health Search on the Web: Study of Web Page Understandability and Its Integration in Ranking Algorithms
title_full_unstemmed Consumer Health Search on the Web: Study of Web Page Understandability and Its Integration in Ranking Algorithms
title_short Consumer Health Search on the Web: Study of Web Page Understandability and Its Integration in Ranking Algorithms
title_sort Consumer Health Search on the Web: Study of Web Page Understandability and Its Integration in Ranking Algorithms
topic Health sciences
Health services and systems
readability
literacy
comprehension
patients
machine learning