Generative AI and the Modern Marketer: An Exploratory Survey on Tool Use, Perceptions, and Future Skills

Generative AI and the Modern Marketer: An Exploratory Survey on Tool Use, Perceptions, and Future Skills

<p dir="ltr">The rise of generative artificial intelligence (GenAI) tools—such as ChatGPT, Claude, and Gemini—has rapidly transformed digital marketing workflows, prompting both opportunity and unease among professionals. This paper presents findings from a pilot survey of 19 digital...

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Autor principal:	Andreea Lavinia Selaru (21688886) (author)
Publicat:	2025
Matèries:	Marketing communications Artificial intelligence not elsewhere classified Generative Artificial Intelligence (GenAI) Digital Marketing Professional Identity Human-AI Collaboration Emotional Labor Future of Work AI and Creativity Adaptive Skills Small-Scale Qualitative Research Romania Tech Workforce
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