Generative AI and the Modern Marketer: An Exploratory Survey on Tool Use, Perceptions, and Future Skills
<p dir="ltr">The rise of generative artificial intelligence (GenAI) tools—such as ChatGPT, Claude, and Gemini—has rapidly transformed digital marketing workflows, prompting both opportunity and unease among professionals. This paper presents findings from a pilot survey of 19 digital...
שמור ב:
| מחבר ראשי: | Andreea Lavinia Selaru (21688886) (author) |
|---|---|
| יצא לאור: |
2025
|
| נושאים: | |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
|
פריטים דומים
-
From Adoption to Identity: Generative AI and the Transformation of Professional Self-Perception in Digital Marketing
מאת: Andreea Lavinia Selaru (21688886)
יצא לאור: (2025) -
AI-Augmented Digital Marketing: Case Study of Customer Acquisition Strategy and Workforce Implications in a Romanian SM
מאת: Andreea Lavinia Selaru (21688886)
יצא לאור: (2025) -
Exploring other forms of “generativeness” through flash fictions
מאת: Matthew Lee-Smith (12243407)
יצא לאור: (2025) -
From Satisfaction to Strategy: How Generative AI Reinforces Customer-Centric Business and Redefines Workforce Skills
מאת: Andreea Lavinia Selaru (21688886)
יצא לאור: (2025) -
<b>Generative AI in Higher Education: Adoption, Risks, and Opportunities in the Indian Subcontinent</b>
מאת: Jerónimo Paiva (20542169)
יצא לאור: (2025)