Generative AI and the Modern Marketer: An Exploratory Survey on Tool Use, Perceptions, and Future Skills
<p dir="ltr">The rise of generative artificial intelligence (GenAI) tools—such as ChatGPT, Claude, and Gemini—has rapidly transformed digital marketing workflows, prompting both opportunity and unease among professionals. This paper presents findings from a pilot survey of 19 digital...
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2025
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