Descriptive Information about Companies’ Weibo Posts in 2021.

Descriptive Information about Companies’ Weibo Posts in 2021.

<p>Descriptive Information about Companies’ Weibo Posts in 2021.</p>

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Bibliographic Details
Main Author:	He Dong (1330002) (author)
Other Authors:	Pan Zhao (359084) (author), Cindy Sing Bik Ngai (9471091) (author)
Published:	2025
Subjects:	Sociology Science Policy Biological Sciences not elsewhere classified users &# 8217 three dependent variables simplify technical content relationship cultivation strategies quantitative content analysis multimodal message types integrated theoretical approach adopt interactive strategies positively impacted engagement focused csr topics csr message themes understanding user engagement study integrates stimuli significantly boost comments sharing tasks ), posts incorporating text user engagement study analyzed external stimuli engagement behaviors csr factors 421 csr weibo accounts social media related posts provides clear limited research key strategy information dissemination findings revealed encouraged commenting comprehensive framework comments ). chinese context automotive industry active motivations actionable recommendations
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