The e-tailer’s DDM effort comparison.

The e-tailer’s DDM effort comparison.

<div><p>E-tailers such as Amazon and Tmall can accurately recognize consumer interest in product categories and grasp current consumer trends through product recommendation algorithms and data-driven analysis. In this study, we develop a game-theoretic model to investigate the encroachme...

Full description

Saved in:
Bibliographic Details
Main Author: Feifei Han (1607623) (author)
Other Authors: Mei Wang (130842) (author), Zhengze Wu (20569993) (author)
Published: 2025
Subjects:
Science Policy
Biological Sciences not elsewhere classified
product recommendation algorithms
make channel choice
xlink "> e
information sharing decisions
agency channel exists
information sharing
agency channel
product categories
direct channel
channel structure
wholesale price
spillover effect
outcomes reveal
marginal cost
driven marketing
driven analysis
ddm effort
ddm ).
commission rate
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items