Hypothesis testing results.

<div><p>The organic cosmetics market in Vietnam is rapidly growing, especially among Generation Z consumers who prioritize sustainability and eco-friendly products. Despite this expansion, the key factors driving purchasing decisions for organic cosmetics have not been adequately researc...

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Bibliographic Details
Main Author:	Gia Khuong An (21439660) (author)
Other Authors:	Thi Thuy An Ngo (19787086) (author)
Published:	2025
Subjects:	Molecular Biology Science Policy Mental Health Biological Sciences not elsewhere classified thereby effectively driving social media marketing influencing consumer behavior entertainment &# 8212 emphasize quality perceptions 503 ), suggesting vietnam &# 8217 smmas &# 8212 organic cosmetics market organic cosmetics perceived quality 402 ), 346 ), xlink "> study addresses structured questionnaire stronger impact results show rapidly growing quantitative approach purchase intentions purchase intention purchase decisions prioritize sustainability perceived value particularly effective mediating factors interconnected role interactive content friendly products customized experiences adequately researched 279 ). 167 ).
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Hypothesis testing results.

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