The Influence of AI Customer Service, Sales Promotion and FOMO on Increasing Impulse Buying in Social Commerce.AI Customer Service can help analyze consumer data to understand preferences, behavior, and purchase history, providing more personalized and engaging interactions to increase customer satisfaction and trust. Sales promotions can increase sales or encourage customers to try products or services, attract new customers, and motivate sales teams. Generation Z tends to make purchasing decisions quickly and emotionally, without considering needs or consequences. They are prone to Fear of Missing Out (FoMO), which drives them to make impulsive purchases to keep up with the latest trends and not be left behind.
per: Harijanto Pangestu (21249287)
Publicat: (2025)