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<div><p>This study investigates the impact of tactile impressions on consumers’ willingness to pay (WTP) for smartphone covers with varying surface textures. While prior research has examined visual and auditory cues in consumer behavior, the commercial relevance of surface texture remai...

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Bibliographic Details
Main Author:	Yoshihiko Kadoya (9990761) (author)
Other Authors:	Mostafa Saidur Rahim Khan (9990755) (author), Honoka Nabeshima (22783822) (author), Yu Kuramoto (22783825) (author), Yuichi Kurita (3591848) (author)
Published:	2025
Subjects:	Sociology Science Policy Mental Health Biological Sciences not elsewhere classified two reference prices reference price conditions price anchoring effect premium price points position textured products ordinary least squares offering novel insights major shopping mall higher reference prices behavioral economic theory varying surface textures integrating tactile marketing consumers &# 8217 000 yen ). enhance consumer engagement tactile impressions certain textures 100 yen &# 8211 consumer characteristics consumer behavior xlink "> unmarried individuals time preferences study investigates study contributes store trials smartphone usage smartphone covers significant predictors sensory cues risk preference results show prior research joint influence findings suggest examined visual commercial relevance auditory cues assess associations 387 respondents
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