Conceptual framework.
<div><p>Social commerce is transforming consumer purchasing behaviours by blending social media interactivity with e-commerce functionalities, and most purchases today are evidently facilitated through social media platforms with ease. Recognising the importance of credibility in skin-re...
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2025
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| _version_ | 1852015605909028864 |
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| author | Prarthana Ranjith (22478086) |
| author2 | Sumudu Nisansala (22478089) Nimesha Jayasingha (22478092) Kavindya Weerasekara (22478095) Krishantha Wisenthige (16632369) Nirmani Dayapathirana (22478098) |
| author2_role | author author author author author |
| author_facet | Prarthana Ranjith (22478086) Sumudu Nisansala (22478089) Nimesha Jayasingha (22478092) Kavindya Weerasekara (22478095) Krishantha Wisenthige (16632369) Nirmani Dayapathirana (22478098) |
| author_role | author |
| dc.creator.none.fl_str_mv | Prarthana Ranjith (22478086) Sumudu Nisansala (22478089) Nimesha Jayasingha (22478092) Kavindya Weerasekara (22478095) Krishantha Wisenthige (16632369) Nirmani Dayapathirana (22478098) |
| dc.date.none.fl_str_mv | 2025-10-22T17:42:20Z |
| dc.identifier.none.fl_str_mv | 10.1371/journal.pone.0334126.g002 |
| dc.relation.none.fl_str_mv | https://figshare.com/articles/figure/Conceptual_framework_/30420535 |
| dc.rights.none.fl_str_mv | CC BY 4.0 info:eu-repo/semantics/openAccess |
| dc.subject.none.fl_str_mv | Medicine Sociology Cancer Science Policy Infectious Diseases suggests future research enhance consumer confidence social media platforms emerging market context 384 skincare purchasers social commerce space perceived privacy risk specifically source credibility purchases via facebook facebook </ p e wom credibility social commerce skincare market perceived risk source credibility e wom skincare products risk perceptions related purchases purchases today commerce functionalities information credibility study emphasises study aims structured survey sri lanka sem ). scpi ), results reveal purchase intentions purchase intention primary data pivotal roles online communities offering insights negative effect mediating roles growing literature findings highlight evidently facilitated especially within electronic word cultural comparisons broader dimensions |
| dc.title.none.fl_str_mv | Conceptual framework. |
| dc.type.none.fl_str_mv | Image Figure info:eu-repo/semantics/publishedVersion image |
| description | <div><p>Social commerce is transforming consumer purchasing behaviours by blending social media interactivity with e-commerce functionalities, and most purchases today are evidently facilitated through social media platforms with ease. Recognising the importance of credibility in skin-related purchases, this study aims to examine how social media information credibility factors, specifically source credibility and electronic word of mouth (e WOM) credibility, influence consumers’ purchase intentions for skincare products on Facebook, considering the mediating roles of trust in online communities and perceived privacy risk. Primary data were collected through a structured survey from 384 skincare purchasers who made their purchases via Facebook, and the model was tested using structural equation modelling (SEM). Further, the results reveal that source credibility, e WOM credibility, and trust in online communities positively influence social commerce purchase intention (SCPI), while perceived risk has a negative effect. Trust in online communities also reduces perceived risk and mediates the relationship between information credibility and purchase intention. Hence, these findings highlight the pivotal roles of trust and risk perceptions in shaping online consumer behaviour in the social commerce space, especially within the skincare market. The study emphasises the need for businesses to leverage credible information sources and build trustworthy online communities to enhance consumer confidence and engagement. Moreover, it contributes to the growing literature on social commerce by offering insights from an emerging market context, Sri Lanka, and suggests future research into broader dimensions of credibility and cultural comparisons to deepen the understanding of social commerce.</p></div> |
| eu_rights_str_mv | openAccess |
| id | Manara_98c8a3322b2056ef0fdeaabec940eee7 |
| identifier_str_mv | 10.1371/journal.pone.0334126.g002 |
| network_acronym_str | Manara |
| network_name_str | ManaraRepo |
| oai_identifier_str | oai:figshare.com:article/30420535 |
| publishDate | 2025 |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| rights_invalid_str_mv | CC BY 4.0 |
| spelling | Conceptual framework.Prarthana Ranjith (22478086)Sumudu Nisansala (22478089)Nimesha Jayasingha (22478092)Kavindya Weerasekara (22478095)Krishantha Wisenthige (16632369)Nirmani Dayapathirana (22478098)MedicineSociologyCancerScience PolicyInfectious Diseasessuggests future researchenhance consumer confidencesocial media platformsemerging market context384 skincare purchaserssocial commerce spaceperceived privacy riskspecifically source credibilitypurchases via facebookfacebook </ pe wom credibilitysocial commerceskincare marketperceived risksource credibilitye womskincare productsrisk perceptionsrelated purchasespurchases todaycommerce functionalitiesinformation credibilitystudy emphasisesstudy aimsstructured surveysri lankasem ).scpi ),results revealpurchase intentionspurchase intentionprimary datapivotal rolesonline communitiesoffering insightsnegative effectmediating rolesgrowing literaturefindings highlightevidently facilitatedespecially withinelectronic wordcultural comparisonsbroader dimensions<div><p>Social commerce is transforming consumer purchasing behaviours by blending social media interactivity with e-commerce functionalities, and most purchases today are evidently facilitated through social media platforms with ease. Recognising the importance of credibility in skin-related purchases, this study aims to examine how social media information credibility factors, specifically source credibility and electronic word of mouth (e WOM) credibility, influence consumers’ purchase intentions for skincare products on Facebook, considering the mediating roles of trust in online communities and perceived privacy risk. Primary data were collected through a structured survey from 384 skincare purchasers who made their purchases via Facebook, and the model was tested using structural equation modelling (SEM). Further, the results reveal that source credibility, e WOM credibility, and trust in online communities positively influence social commerce purchase intention (SCPI), while perceived risk has a negative effect. Trust in online communities also reduces perceived risk and mediates the relationship between information credibility and purchase intention. Hence, these findings highlight the pivotal roles of trust and risk perceptions in shaping online consumer behaviour in the social commerce space, especially within the skincare market. The study emphasises the need for businesses to leverage credible information sources and build trustworthy online communities to enhance consumer confidence and engagement. Moreover, it contributes to the growing literature on social commerce by offering insights from an emerging market context, Sri Lanka, and suggests future research into broader dimensions of credibility and cultural comparisons to deepen the understanding of social commerce.</p></div>2025-10-22T17:42:20ZImageFigureinfo:eu-repo/semantics/publishedVersionimage10.1371/journal.pone.0334126.g002https://figshare.com/articles/figure/Conceptual_framework_/30420535CC BY 4.0info:eu-repo/semantics/openAccessoai:figshare.com:article/304205352025-10-22T17:42:20Z |
| spellingShingle | Conceptual framework. Prarthana Ranjith (22478086) Medicine Sociology Cancer Science Policy Infectious Diseases suggests future research enhance consumer confidence social media platforms emerging market context 384 skincare purchasers social commerce space perceived privacy risk specifically source credibility purchases via facebook facebook </ p e wom credibility social commerce skincare market perceived risk source credibility e wom skincare products risk perceptions related purchases purchases today commerce functionalities information credibility study emphasises study aims structured survey sri lanka sem ). scpi ), results reveal purchase intentions purchase intention primary data pivotal roles online communities offering insights negative effect mediating roles growing literature findings highlight evidently facilitated especially within electronic word cultural comparisons broader dimensions |
| status_str | publishedVersion |
| title | Conceptual framework. |
| title_full | Conceptual framework. |
| title_fullStr | Conceptual framework. |
| title_full_unstemmed | Conceptual framework. |
| title_short | Conceptual framework. |
| title_sort | Conceptual framework. |
| topic | Medicine Sociology Cancer Science Policy Infectious Diseases suggests future research enhance consumer confidence social media platforms emerging market context 384 skincare purchasers social commerce space perceived privacy risk specifically source credibility purchases via facebook facebook </ p e wom credibility social commerce skincare market perceived risk source credibility e wom skincare products risk perceptions related purchases purchases today commerce functionalities information credibility study emphasises study aims structured survey sri lanka sem ). scpi ), results reveal purchase intentions purchase intention primary data pivotal roles online communities offering insights negative effect mediating roles growing literature findings highlight evidently facilitated especially within electronic word cultural comparisons broader dimensions |