<b>When Does “Assistant Heuristic” Work? Examining the Effect of AI Job Titles in Tasks with Varying Criticalities on the Use of Conversational AI-Based Services</b>
<p dir="ltr">Recent marketing trends involve companies using low-status job titles, such as "assistant" (e.g., Google Home Assistant), to label conversational AI agents. This strategy aims to activate an altruistic "assistant" heuristic and enhance users' wil...
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2025
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