Can You Feel the Closure? Consumer Neuroscience Evidence of Packaging Influence on Wine Tasting - dataset paper

<p dir="ltr">This dataset includes repeated-measures data from a neuromarketing study using EEG to examine how wine bottle closures (cork vs. screw cap) and sensory priming (auditory vs. visual) influence consumers' cognitive and emotional responses during wine tasting. Demograp...

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Bibliographic Details
Main Author:	Federica Piccoli (21523511) (author)
Other Authors:	chiara casiraghi (21165656) (author), Marco Bilucaglia (8097770) (author)
Published:	2025
Subjects:	Food sciences not elsewhere classified Consumer behaviour Consumer-oriented product or service development Behavioural neuroscience Cognition Memory and attention Sensory processes, perception and performance wine tasting wine packaging types bottle closures consumer neuroscience and neuromarketing skin conductance data heart rate data electroencephalography data Multisensoriality Priming effects
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Can You Feel the Closure? Consumer Neuroscience Evidence of Packaging Influence on Wine Tasting - dataset paper

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