The Impact of Social Media Influencers and Use of Nostalgia on Brand Love in Luxury Brands

A Master of Business Administration (MBA) thesis by Arjun Theajonmaya entitled, “The Impact of Social Media Influencers and Use of Nostalgia on Brand Love in Luxury Brands”, submitted in December 2024. Thesis advisor is Dr. Mohammed Sajid Khan. Soft copy is available (Thesis, Approval Signatures, Co...

وصف كامل

محفوظ في:

التفاصيل البيبلوغرافية
المؤلف الرئيسي:	Theajonmaya, Arjun (author)
التنسيق:	doctoralThesis
منشور في:	2024
الموضوعات:	Luxury brands Nostalgia Social media Social media influencers Interview Focus group Brand love
الوصول للمادة أونلاين:	https://hdl.handle.net/11073/25809
الوسوم:	إضافة وسم لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!

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