A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR

The tourism industry will be shaped by the growth and development of the metaverse in the coming decades. Virtual reality (VR) will enable the creation of virtual worlds, avatars, digital twins, and new social networks. These technologies can be utilized in tourism to enable travelers to preview rea...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Baker, Jeffrey (author)
مؤلفون آخرون: Nam, Kichan (author), Dutt, Christopher S. (author)
التنسيق: article
منشور في: 2023
الموضوعات:
الوصول للمادة أونلاين:http://hdl.handle.net/11073/25335
الوسوم: إضافة وسم
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author Baker, Jeffrey
author2 Nam, Kichan
Dutt, Christopher S.
author2_role author
author
author_facet Baker, Jeffrey
Nam, Kichan
Dutt, Christopher S.
author_role author
dc.creator.none.fl_str_mv Baker, Jeffrey
Nam, Kichan
Dutt, Christopher S.
dc.date.none.fl_str_mv 2023-09-06T06:53:45Z
2023-09-06T06:53:45Z
2023-07
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv Baker, J., Nam, K. & Dutt, C.S. A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR. Inf Technol Tourism (2023). https://doi.org/10.1007/s40558-023-00256-x
1943-4294
http://hdl.handle.net/11073/25335
10.1007/s40558-023-00256-x
dc.language.none.fl_str_mv en_US
dc.publisher.none.fl_str_mv Springer
dc.relation.none.fl_str_mv https://doi.org/10.1007/s40558-023-00256-x
dc.subject.none.fl_str_mv Virtual Reality (VR)
Metaverse
User experience
Heritage tourism
Interview
dc.title.none.fl_str_mv A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR
dc.type.none.fl_str_mv Peer-Reviewed
Published version
info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
description The tourism industry will be shaped by the growth and development of the metaverse in the coming decades. Virtual reality (VR) will enable the creation of virtual worlds, avatars, digital twins, and new social networks. These technologies can be utilized in tourism to enable travelers to preview real-world experiences, to enhance experiences while on-site, to relive experiences after travel, or in some cases to even substitute for travel. Given the metaverse’s transformative potential, empirical investigation of VR is clearly warranted. Studies of VR tourism typically choose a single specific VR application and investigate its impact on adoption or user satisfaction. This application-level focus is a significant limitation. We therefore evaluate multiple heritage tourism applications as well as VR hardware in a comprehensive and structured analysis from the user experience (UX) perspective. Our content analysis of user interviews reveals 13 factors that shape users’ overall perceptions about VR. These factors are grouped into categories related to presentation of the VR content, the content itself, and the functionality of the hardware and software. Our analysis also reveals three design dilemmas for creators of VR heritage tourism content for the metaverse. Implications and an agenda for future research are included.
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identifier_str_mv Baker, J., Nam, K. & Dutt, C.S. A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR. Inf Technol Tourism (2023). https://doi.org/10.1007/s40558-023-00256-x
1943-4294
10.1007/s40558-023-00256-x
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publishDate 2023
publisher.none.fl_str_mv Springer
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spelling A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VRBaker, JeffreyNam, KichanDutt, Christopher S.Virtual Reality (VR)MetaverseUser experienceHeritage tourismInterviewThe tourism industry will be shaped by the growth and development of the metaverse in the coming decades. Virtual reality (VR) will enable the creation of virtual worlds, avatars, digital twins, and new social networks. These technologies can be utilized in tourism to enable travelers to preview real-world experiences, to enhance experiences while on-site, to relive experiences after travel, or in some cases to even substitute for travel. Given the metaverse’s transformative potential, empirical investigation of VR is clearly warranted. Studies of VR tourism typically choose a single specific VR application and investigate its impact on adoption or user satisfaction. This application-level focus is a significant limitation. We therefore evaluate multiple heritage tourism applications as well as VR hardware in a comprehensive and structured analysis from the user experience (UX) perspective. Our content analysis of user interviews reveals 13 factors that shape users’ overall perceptions about VR. These factors are grouped into categories related to presentation of the VR content, the content itself, and the functionality of the hardware and software. Our analysis also reveals three design dilemmas for creators of VR heritage tourism content for the metaverse. Implications and an agenda for future research are included.American University of SharjahSpringer2023-09-06T06:53:45Z2023-09-06T06:53:45Z2023-07Peer-ReviewedPublished versioninfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfBaker, J., Nam, K. & Dutt, C.S. A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR. Inf Technol Tourism (2023). https://doi.org/10.1007/s40558-023-00256-x1943-4294http://hdl.handle.net/11073/2533510.1007/s40558-023-00256-xen_UShttps://doi.org/10.1007/s40558-023-00256-xoai:repository.aus.edu:11073/253352024-08-22T11:44:00Z
spellingShingle A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR
Baker, Jeffrey
Virtual Reality (VR)
Metaverse
User experience
Heritage tourism
Interview
status_str publishedVersion
title A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR
title_full A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR
title_fullStr A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR
title_full_unstemmed A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR
title_short A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR
title_sort A user experience perspective on heritage tourism in the metaverse: Empirical evidence and design dilemmas for VR
topic Virtual Reality (VR)
Metaverse
User experience
Heritage tourism
Interview
url http://hdl.handle.net/11073/25335