The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based Technologies
Surprisingly, there exists a paucity of research examining the adoption of Internet-based technologies by luxury firms. This represents a major shortcoming in our understanding of how luxury firms maintain the image of their brand, sustain a personal link with customers, and retain an aura of exclus...
محفوظ في:
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , , |
| التنسيق: | article |
| منشور في: |
2018
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/11073/9360 |
| الوسوم: |
إضافة وسم
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| _version_ | 1864513437963386880 |
|---|---|
| author | Baker, Jeff |
| author2 | Ashill, Nicholas Amer, Noha Diab, Ekram |
| author2_role | author author author |
| author_facet | Baker, Jeff Ashill, Nicholas Amer, Noha Diab, Ekram |
| author_role | author |
| dc.creator.none.fl_str_mv | Baker, Jeff Ashill, Nicholas Amer, Noha Diab, Ekram |
| dc.date.none.fl_str_mv | 2018-06-10T08:44:44Z 2018-06-10T08:44:44Z 2018-03 |
| dc.format.none.fl_str_mv | application/pdf |
| dc.identifier.none.fl_str_mv | Baker, J., Ashill, N., Amer, N., and Diab, E. “The Internet Dilemma: An Exploratory Study of Luxury Firms’ Usage of Internet-Based Technologies”. Journal of Retailing and Consumer Services. Volume 41 (2018), pp. 37-47. 0969-6989 http://hdl.handle.net/11073/9360 10.1016/j.jretconser.2017.11.007 |
| dc.language.none.fl_str_mv | en_US |
| dc.publisher.none.fl_str_mv | Elsevier |
| dc.relation.none.fl_str_mv | http://doi.org/10.1016/j.jretconser.2017.11.007 |
| dc.subject.none.fl_str_mv | Luxury firm Website Digital Adoption Internet Qualitative research Content analysis 8C framework |
| dc.title.none.fl_str_mv | The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based Technologies |
| dc.type.none.fl_str_mv | Preprint Peer-Reviewed info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article |
| description | Surprisingly, there exists a paucity of research examining the adoption of Internet-based technologies by luxury firms. This represents a major shortcoming in our understanding of how luxury firms maintain the image of their brand, sustain a personal link with customers, and retain an aura of exclusivity as they seek to provide their products and services to increasingly technologically-astute customers. Using content analysis, we present the findings of a qualitative investigation of 92 luxury firm websites across the categories of automobiles, fashion, jewelry, watches, and yachts. Study findings indicate that there are noticeable differences in website characteristics and functionality across sectors. Implications of the results are discussed, noting that decisions about using the Internet for branding and selling, one-way and two-way communications, as well as operational and innovative features, are driven by the characteristics of the products being offered. Avenues for future research are also offered. |
| format | article |
| id | aus_1e767ffed55ff1dfe42dd76c1d362e48 |
| identifier_str_mv | Baker, J., Ashill, N., Amer, N., and Diab, E. “The Internet Dilemma: An Exploratory Study of Luxury Firms’ Usage of Internet-Based Technologies”. Journal of Retailing and Consumer Services. Volume 41 (2018), pp. 37-47. 0969-6989 10.1016/j.jretconser.2017.11.007 |
| language_invalid_str_mv | en_US |
| network_acronym_str | aus |
| network_name_str | aus |
| oai_identifier_str | oai:repository.aus.edu:11073/9360 |
| publishDate | 2018 |
| publisher.none.fl_str_mv | Elsevier |
| repository.mail.fl_str_mv | |
| repository.name.fl_str_mv | |
| repository_id_str | |
| spelling | The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based TechnologiesBaker, JeffAshill, NicholasAmer, NohaDiab, EkramLuxury firmWebsiteDigitalAdoptionInternetQualitative researchContent analysis8C frameworkSurprisingly, there exists a paucity of research examining the adoption of Internet-based technologies by luxury firms. This represents a major shortcoming in our understanding of how luxury firms maintain the image of their brand, sustain a personal link with customers, and retain an aura of exclusivity as they seek to provide their products and services to increasingly technologically-astute customers. Using content analysis, we present the findings of a qualitative investigation of 92 luxury firm websites across the categories of automobiles, fashion, jewelry, watches, and yachts. Study findings indicate that there are noticeable differences in website characteristics and functionality across sectors. Implications of the results are discussed, noting that decisions about using the Internet for branding and selling, one-way and two-way communications, as well as operational and innovative features, are driven by the characteristics of the products being offered. Avenues for future research are also offered.Elsevier2018-06-10T08:44:44Z2018-06-10T08:44:44Z2018-03PreprintPeer-Reviewedinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfBaker, J., Ashill, N., Amer, N., and Diab, E. “The Internet Dilemma: An Exploratory Study of Luxury Firms’ Usage of Internet-Based Technologies”. Journal of Retailing and Consumer Services. Volume 41 (2018), pp. 37-47.0969-6989http://hdl.handle.net/11073/936010.1016/j.jretconser.2017.11.007en_UShttp://doi.org/10.1016/j.jretconser.2017.11.007oai:repository.aus.edu:11073/93602024-08-22T11:44:01Z |
| spellingShingle | The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based Technologies Baker, Jeff Luxury firm Website Digital Adoption Internet Qualitative research Content analysis 8C framework |
| status_str | publishedVersion |
| title | The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based Technologies |
| title_full | The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based Technologies |
| title_fullStr | The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based Technologies |
| title_full_unstemmed | The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based Technologies |
| title_short | The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based Technologies |
| title_sort | The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based Technologies |
| topic | Luxury firm Website Digital Adoption Internet Qualitative research Content analysis 8C framework |
| url | http://hdl.handle.net/11073/9360 |