The Internet Dilemma: An Exploratory Study of Luxury Firms' Usage of Internet-Based Technologies
Surprisingly, there exists a paucity of research examining the adoption of Internet-based technologies by luxury firms. This represents a major shortcoming in our understanding of how luxury firms maintain the image of their brand, sustain a personal link with customers, and retain an aura of exclus...
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| Format: | article |
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2018
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| Online Access: | http://hdl.handle.net/11073/9360 |
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