An Introduction to the Development of a Product Brand: An Evidence-Based Template for Use with First Year Undergraduate Industrial Designers
The aim of this paper is to provide education practitioners with a template to facilitate the introduction of brand construction to first year undergraduate industrial design students through the visual and physical embodiment of a product. The ongoing pedagogic development has been refined over the...
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| Other Authors: | , , |
| Format: | article |
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2015
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| Online Access: | http://hdl.handle.net/11073/9197 |
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| Summary: | The aim of this paper is to provide education practitioners with a template to facilitate the introduction of brand construction to first year undergraduate industrial design students through the visual and physical embodiment of a product. The ongoing pedagogic development has been refined over the last fifteen years alongside research into the professional practice of Industrial Design (ID). The objectives of this paper are to: provide signposting to the underpinning theories of the template; describe the template; show an example of student work that demonstrate the outcomes of template application; and, highlight where students have used the template within a brand related design competition to produce a successful design outcome. |
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