Unlocking the Power of Touch: Exploring Sensory Marketing Strategies

Unlocking the Power of Touch: Exploring Sensory Marketing Strategies

A Master of Business Administration (MBA) thesis by Rooth Shaji entitled, “Unlocking the Power of Touch: Exploring Sensory Marketing Strategies”, submitted in November 2024. Thesis advisor is Dr. Aaron Gazley. Soft copy is available (Thesis, Approval Signatures, Completion Certificate, and AUS Archi...

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Bibliographic Details
Main Author:	Ranjith, Revathi (author)
Format:	doctoralThesis
Published:	2024
Subjects:	Sensory marketing Touch Brand perception Consumer engagement Tactile stimuli
Online Access:	https://hdl.handle.net/11073/25777
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