Unlocking the Power of Touch: Exploring Sensory Marketing Strategies
A Master of Business Administration (MBA) thesis by Rooth Shaji entitled, “Unlocking the Power of Touch: Exploring Sensory Marketing Strategies”, submitted in November 2024. Thesis advisor is Dr. Aaron Gazley. Soft copy is available (Thesis, Approval Signatures, Completion Certificate, and AUS Archi...
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| Format: | doctoralThesis |
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2024
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| Online Access: | https://hdl.handle.net/11073/25777 |
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