Determinants of Decision to Pay a Price Premium for Modified Food in Korea

The knowledge of whether or not consumers are willing to pay a price premiums and the amount of the willingness to pay (WTP) when buying foods with more fiber, vitamins, protein, fat, and less saturated fat shapes food manufacturer and distributor marketing strategies and supports the development of...

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محفوظ في:
التفاصيل البيبلوغرافية
المؤلف الرئيسي: Kaya, Ozgur (author)
مؤلفون آخرون: Florkowski, Wojciech J. (author), Yen, Steven T. (author), Suh, Dong-Kyun (author)
التنسيق: article
منشور في: 2013
الوصول للمادة أونلاين:http://hdl.handle.net/11073/8294
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author Kaya, Ozgur
author2 Florkowski, Wojciech J.
Yen, Steven T.
Suh, Dong-Kyun
author2_role author
author
author
author_facet Kaya, Ozgur
Florkowski, Wojciech J.
Yen, Steven T.
Suh, Dong-Kyun
author_role author
dc.creator.none.fl_str_mv Kaya, Ozgur
Florkowski, Wojciech J.
Yen, Steven T.
Suh, Dong-Kyun
dc.date.none.fl_str_mv 2013
2016-03-22T06:32:25Z
2016-03-22T06:32:25Z
dc.format.none.fl_str_mv application/pdf
dc.identifier.none.fl_str_mv Kaya, Ozgur, Wojciech J. Florkowski, Steven T. Yen, Dong-Kyun Suh. "Determinants of Decision to Pay a Price Premium for Modified Food in Korea." Agribusiness : an International Journal 29, no. 2 (March, 2013): 172-93.
1520-6297
http://hdl.handle.net/11073/8294
10.1002/agr.21329
dc.language.none.fl_str_mv en_US
dc.relation.none.fl_str_mv http://onlinelibrary.wiley.com/doi/10.1002/agr.21329/abstract
dc.title.none.fl_str_mv Determinants of Decision to Pay a Price Premium for Modified Food in Korea
dc.type.none.fl_str_mv info:eu-repo/semantics/publishedVersion
info:eu-repo/semantics/article
description The knowledge of whether or not consumers are willing to pay a price premiums and the amount of the willingness to pay (WTP) when buying foods with more fiber, vitamins, protein, fat, and less saturated fat shapes food manufacturer and distributor marketing strategies and supports the development of public health programs. In this study we analyze survey data collected in Korea to identify consumer profiles associated with both the binary decision and the level of WTP for foods with nutritionally desired attributes. Results indicate the importance of socio-economic variables, location, variables representing the risk of health problems, implicit lifestyle differences and attributes related to food preparation. [EconLit Classification: Q130, Q180].
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identifier_str_mv Kaya, Ozgur, Wojciech J. Florkowski, Steven T. Yen, Dong-Kyun Suh. "Determinants of Decision to Pay a Price Premium for Modified Food in Korea." Agribusiness : an International Journal 29, no. 2 (March, 2013): 172-93.
1520-6297
10.1002/agr.21329
language_invalid_str_mv en_US
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oai_identifier_str oai:repository.aus.edu:11073/8294
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spelling Determinants of Decision to Pay a Price Premium for Modified Food in KoreaKaya, OzgurFlorkowski, Wojciech J.Yen, Steven T.Suh, Dong-KyunThe knowledge of whether or not consumers are willing to pay a price premiums and the amount of the willingness to pay (WTP) when buying foods with more fiber, vitamins, protein, fat, and less saturated fat shapes food manufacturer and distributor marketing strategies and supports the development of public health programs. In this study we analyze survey data collected in Korea to identify consumer profiles associated with both the binary decision and the level of WTP for foods with nutritionally desired attributes. Results indicate the importance of socio-economic variables, location, variables representing the risk of health problems, implicit lifestyle differences and attributes related to food preparation. [EconLit Classification: Q130, Q180].2016-03-22T06:32:25Z2016-03-22T06:32:25Z2013info:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/articleapplication/pdfKaya, Ozgur, Wojciech J. Florkowski, Steven T. Yen, Dong-Kyun Suh. "Determinants of Decision to Pay a Price Premium for Modified Food in Korea." Agribusiness : an International Journal 29, no. 2 (March, 2013): 172-93.1520-6297http://hdl.handle.net/11073/829410.1002/agr.21329en_UShttp://onlinelibrary.wiley.com/doi/10.1002/agr.21329/abstractoai:repository.aus.edu:11073/82942024-08-22T12:17:29Z
spellingShingle Determinants of Decision to Pay a Price Premium for Modified Food in Korea
Kaya, Ozgur
status_str publishedVersion
title Determinants of Decision to Pay a Price Premium for Modified Food in Korea
title_full Determinants of Decision to Pay a Price Premium for Modified Food in Korea
title_fullStr Determinants of Decision to Pay a Price Premium for Modified Food in Korea
title_full_unstemmed Determinants of Decision to Pay a Price Premium for Modified Food in Korea
title_short Determinants of Decision to Pay a Price Premium for Modified Food in Korea
title_sort Determinants of Decision to Pay a Price Premium for Modified Food in Korea
url http://hdl.handle.net/11073/8294